Kit vs MailerLite: Which Email Marketing Tool Fits Your Team?
Last updated August 21, 2026
StackVersus may earn a commission from links on this page — see our affiliate disclosure. This never affects our verdict.
Still deciding between Kit and MailerLite?
Kit and MailerLite both offer free tiers, automation, and landing pages, but they differ in where their strengths sit. Kit's Newsletter plan is free for up to 10,000 subscribers with unlimited landing pages on every tier, making it a strong fit for creators and solo publishers who want a generous free plan and don't need advanced ecommerce or deliverability features until they upgrade to Pro. MailerLite's Free plan caps at 250 subscribers but includes A/B testing (including multivariate and landing page testing) and built-in Stripe, Shopify, and WooCommerce integrations across plans, which suits small ecommerce businesses or teams that want testing tools without paying for a top-tier plan. Kit gates deliverability reporting and abandon-checkout recovery behind its Pro plan; MailerLite reserves deliverability support for its custom Enterprise plan. Choose Kit if subscriber volume on a free plan matters most; choose MailerLite if plan-wide A/B testing and ecommerce integrations matter more than free-tier subscriber limits.
Compare the free plans, automation limits, and ecommerce integrations side by side before committing to a paid tier.
Feature-by-feature comparison
| Feature | Kit | MailerLite | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 5/5 | Kit's free Newsletter plan includes only 1 basic automation, with unlimited automations reserved for Creator/Pro. MailerLite includes automation on every plan, with limits scaling from 3 (Free) to unlimited (Power). |
| Landing page builder | 5/5 | 3/5 | Kit offers unlimited landing pages and forms on all plans, including its free tier. MailerLite limits landing pages by plan: 1 on Free, 10 on Comfort, unlimited only on Power. |
| A/B testing | 3/5 | 5/5 | Kit supports subject-line A/B testing on Newsletter/Creator, with content testing added only on Pro. MailerLite lists email A/B, multivariate, forms, and landing page A/B testing as available without a stated Pro-only gate. |
| E-commerce integrations | 3/5 | 4/5 | Kit's abandon-checkout recovery (Shopify, Fourthwall, Wix) is listed only for the Pro plan. MailerLite lists ecommerce integrations including Stripe, Shopify, and WooCommerce as included, without being confined to a single top-tier plan. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 2/5 | Kit reserves deliverability reporting for its Pro plan. MailerLite lists deliverability support only under its custom Enterprise plan, which requires contacting sales rather than a fixed self-serve tier. |
| Free forever plan | 5/5 | 3/5 | Kit's free Newsletter plan supports up to 10,000 subscribers with no credit card required. MailerLite's Free plan caps at 250 subscribers, 2,500 monthly emails, and 2 user seats. |
| Public REST API | 3/5 | 4/5 | Kit provides API documentation in its automation section, but exact plan-level access is not clearly stated. MailerLite explicitly offers full API access on Comfort/Power plans, with a limited version on Free. |
Frequently asked questions
How much does Kit cost compared to MailerLite?
Kit's Newsletter plan is free for up to 10,000 subscribers; its paid tiers are Creator (annual-equivalent $33/month for 1,000 subscribers) and Pro ($66/month for 1,000 subscribers). MailerLite's Free plan covers up to 250 subscribers; paid tiers are Comfort ($12/month, or $10.80/month billed annually, for 500 subscribers) and Power ($25/month, or $22.50/month billed annually, for 500 subscribers), plus a custom-priced Enterprise plan for 200K+ subscribers.
Does Kit or MailerLite have a free plan?
Both have free plans. Kit's free Newsletter plan supports up to 10,000 subscribers with no credit card required. MailerLite's free plan is limited to 250 subscribers, 2,500 monthly emails, and 2 user seats.
Can I switch from MailerLite to Kit or vice versa?
The provided vendor data does not detail a specific migration tool or import process for moving between Kit and MailerLite. Check current vendor documentation for subscriber list import and automation rebuilding steps before switching.
Which tool has better A/B testing?
MailerLite lists email A/B, multivariate, forms A/B, and landing page A/B testing as available. Kit offers subject-line A/B testing on its Newsletter and Creator plans, with more advanced subject-line and content testing added only on the Pro plan.
Who is Kit best suited for?
Kit fits creators and newsletter publishers who want a free plan covering a large subscriber base (up to 10,000) and unlimited landing pages on every tier, and who are willing to upgrade to Pro for deliverability reporting or ecommerce abandon-checkout recovery.
Who is MailerLite best suited for?
MailerLite fits small ecommerce or marketing teams that want built-in A/B testing, Stripe/Shopify/WooCommerce integrations, and automation across all paid plans, even if the free plan's 250-subscriber cap is more limited than Kit's.