Brevo vs Kit: Which Email Marketing Platform Fits Your Business?
Last updated August 21, 2026
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Still deciding between Brevo and Kit?
Brevo and Kit solve different problems. Brevo is built around contact volume and multichannel messaging: its free plan caps at 300 emails/day, but paid plans scale email sends cheaply and add SMS, transactional email via API/SMTP, and (at Professional) contact scoring and ecommerce recommendation tools. It suits businesses that send high email volumes across teams and want automation, A/B testing, and deliverability support bundled with a broader marketing stack. Kit is built around subscriber count and creator-style publishing: its free Newsletter plan supports up to 10,000 subscribers with unlimited landing pages and forms on every tier, plus basic automation from day one. It suits solo creators, newsletter publishers, or small teams who want generous free-tier limits, simple visual automations, and don't need enterprise-grade deliverability support or advanced ecommerce recovery unless they're ready to pay for the Pro plan. Buyers choosing on email volume and multichannel needs should lean Brevo; those choosing on subscriber count and landing-page flexibility should lean Kit.
Compare plan details, feature tiers, and pricing side by side before committing to either platform.
Feature-by-feature comparison
| Feature | Brevo | Kit | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | Brevo offers unlimited multi-step workflows starting at the Standard plan ($18/mo); Kit includes 1 basic Visual Automation on its free Newsletter plan and unlimited automations from Creator upward. |
| Landing page builder | 3/5 | 5/5 | Brevo includes only 1 landing page, and only from the Standard tier; Kit offers unlimited landing pages and forms on every plan, including free. |
| SMS marketing | 3/5 | 3/5 | Brevo supports SMS on all plans but charges separately per credit based on volume/destination; Kit includes SMS marketing from the Creator plan up, not on the free Newsletter tier. |
| A/B testing | 4/5 | 3/5 | Brevo includes subject line and content A/B testing from the Standard plan; Kit offers basic subject-line testing (2 variants) on Newsletter/Creator, with advanced testing (5 variants + content) reserved for Pro. |
| E-commerce integrations | 3/5 | 3/5 | Brevo gates advanced ecommerce features (AI recommendations, back-in-stock alerts, coupons) behind its $499/mo Professional plan; Kit gates abandoned checkout recovery (Shopify, Fourthwall, Wix) behind its Pro plan. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 3/5 | Brevo offers 3 hours/year of Deliverability Specialist support at Professional and a dedicated IP at Enterprise; Kit offers deliverability reporting exclusively on its Pro plan. |
| Free forever plan | 4/5 | 5/5 | Both are free forever with no credit card required; Brevo's free plan caps at 300 emails/day, while Kit's free Newsletter plan supports up to 10,000 subscribers. |
| Public REST API | 5/5 | 3/5 | Brevo explicitly offers RESTful API, SMTP, and webhooks on all plans; Kit documents API access in its automation section but does not clearly state plan-level gating. |
Frequently asked questions
How does Brevo pricing compare to Kit pricing?
Brevo's paid plans start at $9/mo (Starter, from 5,000 emails/month) and scale up to $499/mo (Professional, from 150,000 emails/month with 10 seats). Kit's paid plans are priced by subscriber count, starting at $33/mo (Creator, for 1,000 subscribers, billed yearly) and $66/mo (Pro, for 1,000 subscribers, billed yearly). Brevo scales pricing with email volume; Kit scales pricing with subscriber count, so costs will diverge depending on list size versus send frequency.
Does Brevo or Kit have a free plan?
Both offer a free-forever plan with no credit card required. Brevo's free plan allows 300 emails per day. Kit's free Newsletter plan supports up to 10,000 subscribers and includes unlimited landing pages and forms plus 1 basic Visual Automation.
Can I switch from Kit to Brevo or vice versa?
The provided data does not include a migration tool or import feature for either platform. Buyers considering a switch should check current vendor documentation directly, since no migration specifics are listed in the available facts.
Who is Brevo best suited for?
Based on the listed features, Brevo fits businesses sending high email volumes that also want SMS, transactional email via API/SMTP, and (at higher tiers) contact scoring and ecommerce recommendation tools bundled into one platform.
Who is Kit best suited for?
Kit fits creators, newsletter publishers, or small teams who want a generous free tier by subscriber count, unlimited landing pages on every plan, and simple automation without needing enterprise-level deliverability support.
Which platform has better deliverability support?
Brevo includes 3 hours/year of Deliverability Specialist support at its Professional tier and a dedicated IP at Enterprise. Kit lists deliverability reporting as a feature exclusive to its Pro plan. Neither vendor's free or entry-level plans include dedicated deliverability support per the available data.