GetResponse vs MailerLite: Pricing and Feature Comparison
Last updated August 21, 2026
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Compare GetResponse and MailerLite for your list size and budget
GetResponse and MailerLite serve overlapping but different buyers. GetResponse's Starter plan ($19/month for 1,000 contacts) includes AI content generators and a landing page builder on every tier, which suits teams that want AI-assisted copywriting and landing pages from day one without upgrading. Its automation and ecommerce features (abandoned cart, sales funnels, promo codes) require the $59/month Marketer plan or higher. MailerLite fits budget-conscious teams: its Free plan (up to 250 subscribers, 2,500 emails/month) already includes a visual automation builder with 3 automations and ecommerce integrations, but AI writing assistance only appears from the Comfort plan ($12/month) upward, and landing pages are capped at 1 on Free. Neither platform includes transactional email or dedicated deliverability tools (dedicated IP/domain, deliverability support) below Enterprise-tier or custom pricing. Choose GetResponse if AI content tools and landing pages matter immediately at a low list size; choose MailerLite if you want to start free and scale automation and ecommerce gradually.
Review the pricing tiers and feature availability above to see which plan level gives you the automation, AI tools, or ecommerce integrations you need before you commit.
Feature-by-feature comparison
| Feature | GetResponse | MailerLite | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 5/5 | GetResponse Starter includes only 1 automation workflow, with unlimited workflows starting at Marketer ($59/mo). MailerLite includes automation on every plan, from 3 workflows on Free up to unlimited on Power, making it accessible at no cost. |
| Landing page builder | 5/5 | 4/5 | GetResponse includes its landing page builder on all plans, including Starter. MailerLite offers landing pages on all plans but caps them at 1 on Free and 10 on Comfort, with unlimited only on Power. |
| AI content assistant | 5/5 | 3/5 | GetResponse includes AI content generators across Starter, Marketer, Creator, and Enterprise. MailerLite's AI writing assistant is only available from the Comfort plan upward, not on the Free plan. |
| Transactional email API | 2/5 | 2/5 | GetResponse lists transactional email only under its custom Enterprise plan. MailerLite does not build transactional email into its own plans and instead points users to its separate MailerSend product. |
| E-commerce integrations | 4/5 | 5/5 | GetResponse's abandoned cart recovery, sales funnels, and promo codes/revenue reports start at the Marketer tier ($59/mo). MailerLite lists ecommerce integrations, including specific Stripe, Shopify, and WooCommerce connections, as included without a stated tier restriction. |
| Deliverability tools (warm-up, monitoring) | 2/5 | 2/5 | GetResponse limits dedicated sending domain and dedicated IP address to its Enterprise plan. MailerLite lists deliverability support as part of its custom Enterprise plan as well. |
Frequently asked questions
How does GetResponse pricing compare to MailerLite pricing?
GetResponse starts at $19/month (Starter, 1,000 contacts, unlimited sends, 1 automation workflow), rising to $59/month (Marketer) and $69/month (Creator), with custom Enterprise pricing above that. MailerLite starts at $0/month (Free, up to 250 subscribers, 2,500 emails/month), then $12/month (Comfort, up to 500 subscribers) and $25/month (Power, up to 500 subscribers with unlimited emails), with custom Enterprise pricing for 200K+ subscribers.
Does MailerLite or GetResponse have a free plan?
MailerLite offers a Free plan for up to 250 subscribers and 2,500 monthly emails with 2 user seats. GetResponse's lowest listed plan is the paid Starter plan at $19/month; no free plan is listed in the provided pricing.
Can I switch from GetResponse to MailerLite or vice versa?
The provided data does not list any specific migration tools, import wizards, or switching guarantees for either platform. Check each vendor's current documentation directly for migration support before switching.
Who should choose GetResponse over MailerLite?
Teams that want AI content generation and a landing page builder available on every plan tier, including the entry-level Starter plan, may prefer GetResponse. Its automation and ecommerce features (abandoned cart, funnels, promo codes) require upgrading to the Marketer plan or above.
Who should choose MailerLite over GetResponse?
Teams with small lists that want to start on a free plan with built-in automation (3 workflows) and ecommerce integrations from the start may prefer MailerLite. Its AI writing assistant, however, is not available on the Free plan and requires the Comfort plan or higher.
Does either platform include transactional email or advanced deliverability tools on lower-cost plans?
No. GetResponse restricts transactional email and dedicated sending domain/IP to its custom Enterprise plan. MailerLite does not build transactional email into its core plans, directing users to its separate MailerSend product, and lists deliverability support only under its custom Enterprise plan.