ActiveCampaign vs Kit: Pricing & Feature Comparison
Last updated August 21, 2026
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Still deciding between ActiveCampaign and Kit?
ActiveCampaign and Kit target different workflows. ActiveCampaign starts at $15/month (Starter, 1 user, 5 actions per automation) and scales to Enterprise at $145/month with 5 users and Premium CRM/ecommerce integrations; automation is unlimited from the Plus tier up, and landing pages require Plus or higher. This suits teams that need multi-step automation and CRM-style contact management from day one and are willing to pay for it as they grow. Kit offers a $0/month Newsletter plan for up to 10,000 subscribers with one basic automation and unlimited landing pages on every tier, making it a lower-barrier option for creators or small teams starting out. Kit's automation only becomes unlimited on Creator ($33/mo) and Pro ($66/mo), and ecommerce abandon-checkout integrations (Shopify, Fourthwall, Wix) are Pro-only. Choose ActiveCampaign if you need robust automation and CRM/ecommerce features across lower tiers; choose Kit if you want free entry, unlimited landing pages from the start, and are comfortable paying more only as you need advanced automation or ecommerce recovery tools.
Compare plans side by side based on your subscriber count, automation needs, and whether ecommerce integrations or a free starting tier matter more to your workflow.
Feature-by-feature comparison
| Feature | ActiveCampaign | Kit | Notes |
|---|---|---|---|
| Marketing automation workflows | 5/5 | 4/5 | ActiveCampaign offers multi-step automation on every plan, unlimited above Starter's 5-action cap. Kit includes only 1 basic automation on its free Newsletter plan, with unlimited automations reserved for Creator and Pro. |
| Landing page builder | 3/5 | 5/5 | ActiveCampaign lists landing pages only from Plus and above, not on Starter. Kit provides unlimited landing pages and forms on every plan, including the free Newsletter tier. |
| E-commerce integrations | 5/5 | 2/5 | ActiveCampaign includes ecommerce integrations at every tier (Standard or Premium). Kit's abandon-checkout integrations with Shopify, Fourthwall, and Wix are listed only for the Pro plan. |
Frequently asked questions
How does ActiveCampaign pricing compare to Kit's pricing?
ActiveCampaign starts at $15/month for Starter (1 user, 5 actions per automation, billed annually) and goes up to $145/month for Enterprise (5 users). Kit starts free with its Newsletter plan (up to 10,000 subscribers), then moves to Creator at $33/month and Pro at $66/month (both annual-equivalent rates for 1,000 subscribers).
Does Kit or ActiveCampaign have a free plan?
Kit offers a free Newsletter plan for up to 10,000 subscribers with no credit card required, which includes one basic Visual Automation and unlimited landing pages. ActiveCampaign's pricing data provided does not list a free plan; its lowest tier is Starter at $15/month.
Can I switch from Kit to ActiveCampaign or vice versa?
The provided data does not include specific migration tools or import steps for moving between ActiveCampaign and Kit. Check each vendor's current documentation for import/export options before switching.
Which product has better marketing automation?
ActiveCampaign supports multi-step automation on all plans, unlimited above the Starter tier's 5-action limit. Kit limits the free Newsletter plan to one basic automation, with unlimited automations only on Creator and Pro plans.
Is ActiveCampaign or Kit better for ecommerce businesses?
ActiveCampaign includes ecommerce integrations (Standard or Premium tier) across all its plans. Kit's ecommerce integrations are limited to abandon-checkout recovery with Shopify, Fourthwall, and Wix, and are only available on the Pro plan.
Who should use ActiveCampaign vs Kit?
ActiveCampaign fits teams needing built-in CRM, unlimited automation, and ecommerce integrations across most plans. Kit fits creators or small teams who want a free starting tier with unlimited landing pages, adding automation depth and ecommerce recovery tools only as they upgrade to Creator or Pro.