GetResponse vs Kit: Which Email Marketing Platform Fits Your Team?
Last updated August 21, 2026
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Compare GetResponse and Kit Plans Side by Side
GetResponse and Kit serve overlapping but distinct buyers. GetResponse's Starter plan ($19/mo) includes landing pages and AI content tools on every tier, and its Marketer plan ($59/mo) unlocks unlimited automation workflows plus ecommerce features like abandoned cart recovery and sales funnels — a fit for businesses running mid-funnel automation and online sales without needing SMS or advanced deliverability controls (those require the custom-priced Enterprise plan). Kit is a better starting point for creators and smaller lists: its Newsletter plan is free for up to 10,000 subscribers with unlimited landing pages and forms included, and SMS marketing becomes available at the $33/mo Creator tier — cheaper entry than GetResponse's SMS gating. If ecommerce automation and dedicated deliverability infrastructure matter more than list-building simplicity, GetResponse's paid tiers go further. If you want a genuinely free plan and lower-cost access to SMS and landing pages, Kit is the more accessible option.
Review current pricing and feature tiers directly with each vendor before committing, since plan details and limits can change.
Feature-by-feature comparison
| Feature | GetResponse | Kit | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | GetResponse Starter includes 1 automation workflow, with unlimited workflows from Marketer ($59/mo) up. Kit's Newsletter plan includes 1 basic Visual Automation, with unlimited automations and sequences on Creator and Pro. |
| Landing page builder | 5/5 | 5/5 | GetResponse includes its landing page builder on all plans, including Starter ($19/mo) and Enterprise. Kit offers unlimited landing pages and forms on every plan, including its free Newsletter tier. |
| SMS marketing | 2/5 | 4/5 | GetResponse lists SMS marketing only under the custom-priced Enterprise plan. Kit includes SMS marketing starting at its Creator plan ($33/mo), making it accessible at a lower price point. |
| E-commerce integrations | 4/5 | 3/5 | GetResponse offers abandoned cart recovery, sales funnels, and promo codes/revenue reports from Marketer ($59/mo) up. Kit's abandon checkout recovery (Shopify, Fourthwall, Wix) is limited to its Pro plan ($66/mo). |
| Deliverability tools (warm-up, monitoring) | 2/5 | 3/5 | GetResponse reserves dedicated sending domain and dedicated IP for Enterprise (custom pricing) only. Kit's deliverability reporting is available on its Pro plan ($66/mo), a lower price point than GetResponse's equivalent tier. |
Frequently asked questions
How does GetResponse pricing compare to Kit pricing?
GetResponse's paid plans start at $19/mo (Starter) and scale to $59/mo (Marketer) and $69/mo (Creator), with custom Enterprise pricing on top. Kit starts with a $0/mo Newsletter plan (up to 10,000 subscribers), then moves to $33/mo (Creator) and $66/mo (Pro) at the 1,000-subscriber tier, based on annual billing.
Does GetResponse or Kit offer a free plan?
Kit has a free Newsletter plan supporting up to 10,000 subscribers with no credit card required. GetResponse's listed plans (Starter, Marketer, Creator, Enterprise) are all paid; no free plan is included in the provided pricing data.
Can I switch from GetResponse to Kit, or vice versa?
The provided data doesn't include a specific migration tool or import feature for either platform. Since both offer landing pages and automation workflows on their respective plans, teams switching would need to compare which tier matches their required feature set (e.g., SMS marketing tier, ecommerce integration tier) before migrating contacts and campaigns.
Who is GetResponse best suited for versus Kit?
Based on the listed features, GetResponse suits teams wanting landing pages and AI content tools on every plan plus ecommerce automation (abandoned cart, sales funnels) from the Marketer tier ($59/mo). Kit suits creators or smaller lists wanting a genuinely free starting plan and lower-cost access to SMS marketing (from $33/mo Creator).
Which platform includes SMS marketing at a lower cost?
Kit includes SMS marketing starting at its Creator plan ($33/mo). GetResponse only lists SMS marketing as an Enterprise plan feature, which uses custom pricing rather than a published monthly rate.
Do both platforms support ecommerce integrations?
Yes. GetResponse includes abandoned cart recovery, sales funnels, and promo codes/revenue reports starting at its Marketer plan ($59/mo). Kit includes abandon checkout recovery integrating with Shopify, Fourthwall, and Wix, but only on its Pro plan ($66/mo).