ActiveCampaign vs MailerLite: Which Should You Choose?
Last updated August 21, 2026
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Still deciding between ActiveCampaign and MailerLite?
ActiveCampaign and MailerLite both offer marketing automation, landing pages, AI content tools, and ecommerce integrations, but they fit different budgets and needs. ActiveCampaign's Starter plan starts at $15/month with automation on every tier (capped at 5 actions on Starter), but landing pages require the Plus plan ($49/month) or above. It suits teams that need robust automation and CRM/ecommerce features from day one and don't mind paying more. MailerLite offers a genuine $0/month Free plan (up to 250 subscribers) with automation, landing pages, and ecommerce integrations included, though AI writing assistance only unlocks at the Comfort tier ($12/month). It fits smaller teams, startups, or anyone wanting to test automation and landing pages before committing budget. Larger teams needing more users per plan may find MailerLite's unlimited seats on Power ($25/month) more cost-effective than ActiveCampaign's per-tier user caps. Review current pricing on both vendor sites before deciding.
Compare current plans directly on each vendor's pricing page to confirm limits, tiers, and feature availability before you commit.
Feature-by-feature comparison
| Feature | ActiveCampaign | MailerLite | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | ActiveCampaign includes automation on all plans but Starter caps at 5 actions per automation, with unlimited actions on higher tiers. MailerLite includes a visual automation builder on all plans, with limits from 3 automations (Free) up to unlimited (Power). |
| Landing page builder | 3/5 | 4/5 | ActiveCampaign only lists landing pages from the Plus plan upward, not on Starter. MailerLite includes landing pages on every plan, including Free (1 page), scaling to unlimited on Power. |
| AI content assistant | 3/5 | 3/5 | ActiveCampaign lists generative AI as a top feature but does not specify which tiers include it. MailerLite's AI writing assistant is only listed as added starting with the Comfort plan, not on Free. |
| E-commerce integrations | 4/5 | 4/5 | ActiveCampaign includes ecommerce integrations at every tier, described as 'standard' or 'premium' by plan. MailerLite lists ecommerce integrations plus named Stripe, Shopify, and WooCommerce integrations as included. |
Frequently asked questions
What does ActiveCampaign cost compared to MailerLite?
ActiveCampaign starts at $15/month (Starter, billed annually) and goes up to $145/month (Enterprise, 5 users). MailerLite starts with a $0/month Free plan (up to 250 subscribers) and paid plans at $12/month (Comfort) and $25/month (Power), with custom Enterprise pricing for 200K+ subscribers.
Does MailerLite have a free plan?
Yes. MailerLite offers a Free plan for up to 250 subscribers and 2,500 monthly emails with 2 user seats. ActiveCampaign does not list a free plan; its lowest tier is the paid Starter plan at $15/month.
Can I migrate from ActiveCampaign to MailerLite or vice versa?
The provided data doesn't include specific migration tools or import instructions for either platform. Check each vendor's current documentation or support resources for migration guidance before switching.
Which plans include landing pages?
On ActiveCampaign, landing pages are available from the Plus plan ($49/month) upward, not on Starter. On MailerLite, landing pages are included on every plan, with limits ranging from 1 page on Free, 10 on Comfort, to unlimited on Power.
Who is ActiveCampaign best suited for, and who is MailerLite best suited for?
ActiveCampaign fits teams that want automation and ecommerce/CRM features bundled from the start and can budget at least $15-49/month for landing pages. MailerLite fits smaller teams or those wanting to start free, with automation, landing pages, and ecommerce integrations available even on the Free plan, though AI writing tools require the Comfort tier.
Do both platforms support AI content assistance?
Both list AI content features, but ActiveCampaign does not specify which plan tiers include it, while MailerLite's AI writing assistant is explicitly limited to the Comfort plan and above, not the Free plan.