Brevo vs MailerLite: Which Email Marketing Platform Fits Your Team?
Last updated August 21, 2026
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Still deciding between Brevo and MailerLite?
Brevo and MailerLite both offer free plans and paid tiers under $30/month, but they emphasize different things. Brevo bundles transactional email (API, SMTP, webhooks) on every plan, including free, and offers unlimited multi-step automation and AI content generation starting at its low-cost Starter/Standard tiers ($9-$18/month) — a fit for teams that need transactional messaging plus marketing automation without separate tools. MailerLite offers more landing pages per plan (up to unlimited on Power), broader A/B testing (email, multivariate, forms, landing pages), and named ecommerce integrations (Stripe, Shopify, WooCommerce), making it a fit for teams building landing pages and running ecommerce campaigns. However, MailerLite routes transactional email through a separate product (MailerSend) and reserves deliverability support for its custom Enterprise plan, while Brevo includes a Deliverability Specialist at Professional. Evaluate based on whether transactional email and deliverability support matter now, or whether landing page volume and ecommerce integrations are the priority.
Compare their free plans, automation limits, and transactional email options side by side before committing to a paid tier.
Feature-by-feature comparison
| Feature | Brevo | MailerLite | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 5/5 | Brevo's drag-and-drop editor is included from the Starter plan ($9/mo); MailerLite includes its drag-and-drop editor across Free, Comfort, and Power plans. |
| Marketing automation workflows | 4/5 | 4/5 | Brevo offers unlimited multi-step workflows starting at Standard ($18/mo). MailerLite includes automation on all plans but caps it at 3 workflows on Free and 50 on Comfort, unlimited on Power. |
| Landing page builder | 3/5 | 4/5 | Brevo includes just 1 landing page at the Standard tier. MailerLite allows 1 page on Free, 10 on Comfort, and unlimited on Power. |
| A/B testing | 4/5 | 4/5 | Brevo includes A/B testing for subject lines/content from the Standard plan. MailerLite lists email, multivariate, forms, and landing page A/B testing as available, without a stated plan restriction. |
| AI content assistant | 4/5 | 3/5 | Brevo's AI content generator for subject lines and copy is available from the Starter plan. MailerLite's AI writing assistant is added at Comfort and above, not on the Free plan. |
| Transactional email API | 5/5 | 2/5 | Brevo includes transactional email via API/SMTP/webhooks on all plans, including Free. MailerLite handles transactional email through a separate product, MailerSend, rather than built into the core plans. |
| E-commerce integrations | 3/5 | 4/5 | Brevo's advanced ecommerce features (AI recommendations, back-in-stock alerts, coupons) are reserved for the Professional plan ($499/mo). MailerLite lists Stripe, Shopify, and WooCommerce integrations without a stated tier restriction. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 2/5 | Brevo provides 3 hours/year of Deliverability Specialist support at Professional and a Dedicated IP at Enterprise. MailerLite lists deliverability support only as part of its custom Enterprise plan. |
| Free forever plan | 5/5 | 4/5 | Brevo's free plan is free forever with no credit card required, allowing 300 emails/day. MailerLite's free plan caps at 250 subscribers, 2,500 emails/month, and 2 user seats. |
| Public REST API | 5/5 | 3/5 | Brevo offers RESTful APIs, SMTP, and webhooks on all plans including Free. MailerLite marks API, MCP Server, and Webhooks as 'Limited' on Free, with full access implied on Comfort/Power. |
Frequently asked questions
How does Brevo pricing compare to MailerLite pricing?
Brevo's paid plans start at $9/month (Starter, from 5,000 emails/month) and $18/month (Standard, adds automation and A/B testing). MailerLite starts at $12/month (Comfort, up to 500 subscribers/5,000 emails) and $25/month (Power, unlimited emails and seats), with lower annual-billed equivalents of $10.80 and $22.50/month. Both list custom Enterprise pricing for larger volumes.
Do Brevo and MailerLite both have free plans?
Yes. Brevo's Free plan is free forever with no credit card required and allows 300 emails per day. MailerLite's Free plan supports up to 250 subscribers, 2,500 monthly emails, and 2 user seats.
Can I migrate from MailerLite to Brevo, or the reverse?
The provided data doesn't include specific migration tools or import features for either platform. Both offer API access (Brevo on all plans, MailerLite with 'Limited' access on Free) that could support building a migration workflow, but check current vendor documentation for dedicated migration support.
Who should choose Brevo over MailerLite?
Teams that need transactional email (API/SMTP/webhooks) built into their plan, unlimited marketing automation at a lower price point ($18/mo Standard), or AI content generation starting on a cheap tier ($9/mo Starter) may prefer Brevo, since MailerLite handles transactional email via a separate product (MailerSend).
Who should choose MailerLite over Brevo?
Teams that need multiple landing pages (up to unlimited on Power), broader A/B testing options (including forms and landing pages), or named ecommerce integrations like Shopify and WooCommerce may prefer MailerLite, since Brevo restricts advanced ecommerce features and multiple landing pages to higher-cost plans.
Which platform has better deliverability support?
Brevo includes 3 hours/year of Deliverability Specialist support at its Professional plan and a Dedicated IP at Enterprise. MailerLite lists deliverability support only as part of its custom Enterprise plan, with no equivalent stated for lower tiers.