GetResponse vs Mailchimp: A Feature-by-Feature Comparison
Last updated August 21, 2026
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Compare GetResponse and Mailchimp Plans Side by Side
GetResponse and Mailchimp both offer marketing automation, SMS marketing, and AI content tools, but they gate these features differently. GetResponse includes AI content generators on every plan starting at $19/month (Starter) and unlimited automation workflows from its $59/month Marketer plan, but SMS marketing is only listed under its custom-priced Enterprise tier. Mailchimp has no plan-wide AI restriction issue in reverse - it withholds AI content tools from its cheapest paid plan (Essentials, $13/month) but makes SMS available as an add-on starting at Essentials. Mailchimp also offers a free plan for accounts under 250 contacts, which GetResponse's listed pricing does not include. Teams that want AI writing help without paying for a top tier should look at GetResponse's lower plans. Teams that want to start free or need SMS without jumping to an enterprise contract may find Mailchimp's Essentials or Standard plans a better fit. Check current vendor pricing before committing, since promotional rates and add-on costs can change.
Review the pricing tiers and feature availability for marketing automation, SMS marketing, and AI content tools before choosing a platform for your team.
Feature-by-feature comparison
| Feature | GetResponse | Mailchimp | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 3/5 | GetResponse: Starter includes just 1 automation workflow, but Marketer ($59/mo), Creator, and Enterprise include unlimited workflows. Mailchimp: Essentials caps automation at 4 flow steps; Standard ($20/mo) and Premium raise this to up to 200 flows. |
| SMS marketing | 2/5 | 3/5 | GetResponse lists SMS marketing only under its custom-priced Enterprise plan. Mailchimp offers SMS as an add-on starting on Essentials ($13/mo), with SMS and MMS add-ons on Standard and Premium (MMS limited to US/Canada). |
| AI content assistant | 5/5 | 3/5 | GetResponse includes AI-powered content generators on all plans, including the $19/mo Starter tier. Mailchimp reserves generative AI features for Standard and Premium plans at no extra cost, but excludes them from Essentials. |
Frequently asked questions
How do GetResponse and Mailchimp pricing compare?
GetResponse's listed plans start at $19/month (Starter) and go up to $69/month (Creator), with custom Enterprise pricing above that. Mailchimp starts with a free plan for under 250 contacts, then paid plans from $13/month (Essentials) to $350/month (Premium), with a promotional rate of $297.50/month for 12 months on Premium mentioned by the vendor.
Does GetResponse or Mailchimp have a free plan?
Mailchimp offers a free plan for businesses with under 250 contacts, covering core features. GetResponse's provided pricing data does not list a free plan; its lowest listed tier is the $19/month Starter plan.
Can I switch from Mailchimp to GetResponse, or the other way around?
The provided data does not include details on migration tools or import processes for either platform, so check current vendor documentation directly if you're planning to move contacts or automations between the two.
Who is GetResponse best suited for versus Mailchimp?
Based on the listed features, GetResponse suits teams that want AI content tools available on a lower-cost plan and are willing to pay for Enterprise if SMS marketing is required. Mailchimp suits teams that want to start on a free plan under 250 contacts or need SMS at a lower price point, but who can wait for the Standard plan to unlock AI content features.
Is SMS marketing included in the base price on either platform?
No. On GetResponse, SMS marketing is only listed as part of the Enterprise plan. On Mailchimp, SMS is offered as an add-on across all paid plans (Essentials, Standard, Premium), not bundled into the base subscription price.
Which plans include unlimited marketing automation workflows?
GetResponse offers unlimited automation workflows starting at its Marketer plan ($59/month); Starter is limited to 1 workflow. Mailchimp offers up to 200 automation flows starting at its Standard plan ($20/month); Essentials is capped at 4 flow steps.