GetResponse vs Brevo: Which Email Marketing Platform Fits Your Budget?
Last updated August 21, 2026
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Still deciding between GetResponse and Brevo?
Brevo and GetResponse both cover core email marketing, automation, and AI content tools, but they package features differently. Brevo offers a free forever plan (300 emails/day, no credit card) and puts transactional email, AI content assist, and SMS on every paid tier, making it a fit for teams starting small or needing transactional email without an enterprise contract. GetResponse includes an unbuilt-limit landing page builder and AI content tools on all plans starting at $19/month, and unlocks abandoned-cart recovery and sales funnels at its $59/month Marketer tier, which suits ecommerce teams that need automation-driven recovery flows sooner. Teams that need SMS or transactional email without upgrading to Enterprise-level pricing should lean toward Brevo. Teams that want landing pages and ecommerce automation bundled at a mid-tier price point, and don't need transactional email or SMS, may prefer GetResponse. Budget-conscious teams testing the waters should start with Brevo's free plan.
Compare current plan details on marketing automation, landing pages, SMS, and transactional email side by side before you commit to a subscription.
Feature-by-feature comparison
| Feature | Brevo | GetResponse | Notes |
|---|---|---|---|
| Marketing automation workflows | 5/5 | 3/5 | Brevo includes unlimited multi-step automation workflows starting at its Standard plan ($18/mo). GetResponse's Starter plan ($19/mo) is capped at 1 custom workflow, with unlimited workflows only from the $59/mo Marketer plan up. |
| Landing page builder | 3/5 | 5/5 | Brevo includes just 1 landing page at the Standard tier. GetResponse includes a landing page builder on all plans, including its entry-level Starter plan, with no page cap listed. |
| SMS marketing | 3/5 | 2/5 | Brevo offers SMS on all plans, but SMS credits are sold separately based on volume and destination. GetResponse only lists SMS marketing under its custom-priced Enterprise plan. |
| AI content assistant | 5/5 | 5/5 | Brevo includes an AI content generator for subject lines and copy from its Starter plan ($9/mo). GetResponse includes AI-powered content generators across all plans, including Starter. |
| Transactional email API | 5/5 | 2/5 | Brevo includes transactional email via API, SMTP, and webhooks on every plan, including Free. GetResponse only lists transactional email under its custom-priced Enterprise plan. |
| E-commerce integrations | 3/5 | 4/5 | Brevo's advanced ecommerce features (AI recommendations, back-in-stock alerts, coupons) require the $499/mo Professional plan. GetResponse offers abandoned cart recovery, sales funnels, and promo codes starting at the $59/mo Marketer tier. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 2/5 | Brevo includes 3 hours/year of Deliverability Specialist support at Professional ($499/mo), with dedicated IP at Enterprise. GetResponse only lists dedicated sending domain and dedicated IP under its custom-priced Enterprise plan. |
Frequently asked questions
How does GetResponse pricing compare to Brevo?
Brevo has a free forever plan (300 emails/day, no credit card) with paid plans starting at $9/month (Starter) and going up to $499/month (Professional) plus a custom Enterprise tier. GetResponse's plans are based on contact list size, starting at $19/month (Starter, 1,000 contacts) up to $69/month (Creator), with a custom-priced Enterprise tier. GetResponse's paid plans include unlimited monthly email sends regardless of tier.
Does Brevo or GetResponse have a free plan?
Brevo has a free forever plan with no credit card required, limited to 300 emails per day. The provided GetResponse pricing data does not list a free plan; its lowest-cost option is the Starter plan at $19/month.
Can I switch from GetResponse to Brevo or vice versa?
The data provided doesn't include specifics on migration tools or import processes for either platform. Both platforms offer API access (Brevo lists RESTful APIs, SMTP, and webhooks on all plans), which can support data transfer, but you should confirm current migration support directly with each vendor before switching.
Who should choose Brevo over GetResponse?
Teams that want a free plan to start, need transactional email on lower-cost plans, or want SMS marketing without an Enterprise-level contract may prefer Brevo, since these features are available across Brevo's paid tiers rather than gated to a custom Enterprise plan.
Who should choose GetResponse over Brevo?
Teams that want a landing page builder and AI content tools included on every plan from the entry tier, or that need ecommerce automation features like abandoned cart recovery and sales funnels at a mid-tier price ($59/month Marketer plan), may prefer GetResponse.
Which platform is better for ecommerce automation?
GetResponse includes abandoned cart recovery, sales funnels, and promo codes/revenue reports starting at its $59/month Marketer plan. Brevo's comparable advanced ecommerce features (AI recommendations, back-in-stock alerts, coupons) are only listed at its $499/month Professional tier.