ActiveCampaign vs GetResponse: Which Should You Choose?
Last updated August 21, 2026
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Still deciding between ActiveCampaign and GetResponse?
ActiveCampaign and GetResponse both start under $20/month and cover automation, landing pages, and AI content tools, but they package these differently. ActiveCampaign's Starter plan includes marketing automation from day one (capped at 5 actions per automation), though landing pages require the Plus plan ($49/month) or higher, and it includes CRM and ecommerce integrations across every tier. GetResponse's Starter plan ($19/month) includes landing pages and AI content tools immediately, but limits automation to a single workflow and pushes ecommerce features like abandoned cart recovery to the Marketer tier ($59/month) or above. If you want landing pages and AI assistance on an entry-level plan, GetResponse's Starter is more complete out of the box. If you need built-in CRM and ecommerce integrations without upgrading, and can accept limited automation or paying more for landing pages, ActiveCampaign's tier structure may fit better. Compare current pricing pages directly before committing, since limits are based on contact list size for GetResponse and user seats for ActiveCampaign.
Review the plan details and feature availability above, then compare current pricing directly on each vendor's site before you commit.
Feature-by-feature comparison
| Feature | ActiveCampaign | GetResponse | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 3/5 | ActiveCampaign includes automation on every plan, including Starter (capped at 5 actions per automation), with unlimited actions on higher tiers. GetResponse Starter includes only 1 custom automation workflow; unlimited workflows require Marketer plan or above. |
| Landing page builder | 3/5 | 5/5 | ActiveCampaign only lists landing pages from the Plus plan ($49/month) upward, not on Starter. GetResponse includes a landing page builder on all plans, including Starter. |
| AI content assistant | 3/5 | 5/5 | ActiveCampaign lists generative AI as a top feature but does not specify which tiers include it. GetResponse explicitly includes AI-powered content generators across all plans, including Starter. |
| E-commerce integrations | 4/5 | 3/5 | ActiveCampaign includes ecommerce integrations at every tier (standard or premium depending on plan). GetResponse's ecommerce features (abandoned cart recovery, sales funnels, promo codes/revenue reports) start at the Marketer tier, not on Starter. |
Frequently asked questions
What does ActiveCampaign cost compared to GetResponse?
ActiveCampaign's Starter plan is $15/month (billed annually, 1 user, automations capped at 5 actions), rising to $49 for Plus, $79 for Pro, and $145 for Enterprise (5 users). GetResponse's Starter plan is $19/month, then $59 for Marketer, $69 for Creator, and custom pricing for Enterprise. Check each vendor's current pricing page since limits are based on different factors (users for ActiveCampaign, contact list size for GetResponse).
Does either ActiveCampaign or GetResponse have a free plan?
The provided pricing data does not list a free plan for either ActiveCampaign or GetResponse; both start with paid entry-level plans (Starter tiers).
Can I switch from GetResponse to ActiveCampaign or vice versa?
No migration process or data-import feature is specified in the available information for either product, so switching details such as automation, list, or landing page migration should be confirmed directly with the vendor you're moving to.
Which plan includes ecommerce features on GetResponse?
GetResponse's ecommerce integrations, including abandoned cart recovery, sales funnels, and promo codes/revenue reports, appear starting at the Marketer plan ($59/month) and above; they are not included in the Starter plan.
Who is ActiveCampaign best suited for versus GetResponse?
Based on the listed features, ActiveCampaign fits buyers who want built-in CRM and ecommerce integrations available on every plan and don't mind automation limits on the entry tier. GetResponse fits buyers who want landing pages and AI content tools included from the cheapest plan, and are willing to upgrade for unlimited automation or ecommerce features.
Does either platform limit marketing automation on entry-level plans?
Yes. ActiveCampaign's Starter plan limits automations to 5 actions per automation, while GetResponse's Starter plan limits users to 1 custom automation workflow. Both require upgrading to remove these caps.