GetResponse vs Constant Contact: Which Email Marketing Platform Fits Your Team?
Last updated August 21, 2026
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Still deciding between Constant Contact and GetResponse?
Constant Contact and GetResponse both cover core email marketing, automation, and AI writing assistance, but the details of pricing and feature access differ. Constant Contact bundles SMS (500 messages) into its Premium plan at $68/month and offers ecommerce integrations, including Shopify, across all plans, making it a fit for businesses that want SMS and ecommerce features without jumping to an enterprise tier. GetResponse's entry plan (Starter, $19/month) is cheaper and includes AI content tools on every tier, but SMS marketing, transactional email, and dedicated deliverability tools are gated behind its custom-priced Enterprise plan, and ecommerce integrations like abandoned cart recovery only appear from the Marketer tier up. Choose Constant Contact if you need SMS and ecommerce marketing features at a fixed, mid-range price point. Choose GetResponse if you want a low starting price with AI content generation included immediately and don't need SMS or transactional email without moving to Enterprise pricing.
Compare plans side by side based on your contact list size, need for SMS marketing, and ecommerce integration requirements before committing.
Feature-by-feature comparison
| Feature | Constant Contact | GetResponse | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | Constant Contact scales from 1 template (Lite) to unlimited custom automations (Premium). GetResponse offers 1 workflow on Starter and unlimited workflows from Marketer up. |
| SMS marketing | 4/5 | 2/5 | Constant Contact includes 500 SMS messages on Premium and offers add-on SMS from $10/month on lower tiers. GetResponse lists SMS marketing only under its custom-priced Enterprise plan. |
| AI content assistant | 4/5 | 5/5 | Constant Contact includes an AI copy generator from Lite up and an AI campaign builder from Standard up. GetResponse includes AI content generators across all plans, including Starter. |
| E-commerce integrations | 5/5 | 3/5 | Constant Contact offers ecommerce integrations (including Shopify) and event/payment features across all plans. GetResponse's ecommerce features (abandoned cart, sales funnels, promo codes) start at the Marketer tier. |
Frequently asked questions
How does GetResponse pricing compare to Constant Contact?
GetResponse's Starter plan starts at $19/month based on a 1,000-contact list with unlimited sends, while Constant Contact's Lite plan starts at $20/month with sends capped at 10x your contact count. Both scale pricing by contact list size, and both offer a custom-quoted top tier (GetResponse Enterprise, Constant Contact Multi-Account) for larger teams.
Does Constant Contact or GetResponse include SMS marketing?
Constant Contact includes 500 SMS messages on its Premium plan ($68/month) and offers SMS as a paid add-on starting at $10/month on Lite and Standard. GetResponse only lists SMS marketing under its custom-priced Enterprise plan, so it's not available on Starter, Marketer, or Creator.
Is there a free plan for GetResponse or Constant Contact?
The provided pricing data does not list a free plan for either Constant Contact or GetResponse; both start with paid entry-level plans (Constant Contact Lite at $20/month, GetResponse Starter at $19/month).
Can I migrate from Constant Contact to GetResponse (or vice versa) easily?
The provided data doesn't include specific migration tools or import features for either platform, so check each vendor's current documentation for contact list and template migration support before switching.
Who should use Constant Contact vs GetResponse?
Constant Contact fits businesses wanting SMS marketing and ecommerce integrations (like Shopify) available from the entry-level plan. GetResponse fits budget-conscious teams that want AI content tools included on every tier and don't need SMS or transactional email without upgrading to Enterprise.
Which platform offers better ecommerce integrations?
Constant Contact supports ecommerce marketing features and integrations, including Shopify among 300 total integrations, across all plans. GetResponse's ecommerce features, such as abandoned cart recovery and sales funnels, are only available starting at the Marketer tier.