ActiveCampaign vs Constant Contact: Pricing & Features Compared
Last updated August 21, 2026
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Compare ActiveCampaign and Constant Contact for Your Team
ActiveCampaign and Constant Contact both cover core email marketing, automation, and ecommerce needs, but they're built for different buyers. ActiveCampaign's Starter plan starts at $15/month and includes marketing automation and CRM/ecommerce integrations at every tier, though Starter caps automations at 5 actions and reserves landing pages for Plus and above ($49/month). It suits teams that want deeper automation logic and built-in CRM without upgrading plans just to unlock basic automation. Constant Contact starts at $20/month (Lite) and ties pricing to contact list size rather than users; it includes an AI copy generator and ecommerce integrations (including Shopify, among 300 total integrations) from its entry tier. It fits teams that want AI-assisted email copywriting and broad third-party integrations immediately, but need to move to Standard ($75/month) for subject line A/B testing and the AI campaign builder, or Premium ($68/month) for unlimited custom automations and SMS. Budget-conscious teams needing robust automation from day one may prefer ActiveCampaign; teams prioritizing AI copywriting and integration breadth may prefer Constant Contact.
Review pricing tiers, automation depth, and ecommerce integrations side by side before you commit. Base your decision on the plan limits and features listed by each vendor.
Feature-by-feature comparison
| Feature | ActiveCampaign | Constant Contact | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 3/5 | ActiveCampaign offers multi-step automation on all plans (Starter limited to 5 actions/automation, higher tiers unlimited). Constant Contact starts with just 1 automation template on Lite, expanding to 3 templates plus AI campaign builder on Standard and unlimited custom automations only on Premium. |
| AI content assistant | 3/5 | 4/5 | ActiveCampaign lists generative AI as a top feature but does not specify which plans include it. Constant Contact explicitly includes an AI copy generator from its Lite tier and an AI campaign builder from Standard, giving clearer tier-level access. |
| E-commerce integrations | 4/5 | 4/5 | ActiveCampaign includes ecommerce integrations at every tier, described as 'standard' on lower plans and 'premium' on Enterprise. Constant Contact includes ecommerce marketing features and integrations (including Shopify) across all plans, part of its 300 total integrations, plus the ability to sell products and take payments on every tier. |
Frequently asked questions
How does ActiveCampaign pricing compare to Constant Contact?
ActiveCampaign's Starter plan is $15/month (1 user, billed annually, 5 actions per automation), rising to $49 (Plus), $79 (Pro, 3 users), and $145 (Enterprise, 5 users). Constant Contact's pricing is based on contact list size: Lite starts at $20/month, Premium is listed at $68/month, Standard at $75/month, and Multi-Account requires a custom sales quote for teams needing 5+ accounts.
Does either tool have a free plan?
Neither vendor's provided pricing data lists a free plan. ActiveCampaign's lowest tier is Starter at $15/month and Constant Contact's lowest tier is Lite at $20/month; check current vendor pricing for any free trial or free-tier offers not listed here.
Can I migrate from Constant Contact to ActiveCampaign or vice versa?
The provided data doesn't include specific migration tools or import features for either platform. Both include marketing automation and ecommerce integrations, so contact lists and campaign structures would need to be manually recreated or migrated using each vendor's own onboarding process, which isn't detailed in this dataset.
Which tool has better AI content assistance?
Constant Contact's AI content assist is more clearly defined: an AI copy generator is included from the Lite plan, and an AI campaign builder is added from Standard up. ActiveCampaign lists generative AI as a top feature but does not specify which plans include it.
Who is ActiveCampaign best suited for?
ActiveCampaign fits teams that want multi-step marketing automation and built-in CRM/ecommerce integrations across all pricing tiers, starting at $15/month, and don't mind that landing pages require the Plus plan or higher.
Who is Constant Contact best suited for?
Constant Contact fits teams that want AI-assisted email copywriting from the entry tier, broad ecommerce and third-party integrations (around 300 total, including Shopify), and are comfortable with pricing that scales by contact list size rather than by user count.