ActiveCampaign vs Brevo: Which Platform Fits Your Team?
Last updated August 21, 2026
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Still deciding between ActiveCampaign and Brevo?
ActiveCampaign fits teams that want built-in CRM and ecommerce integrations available on every plan, starting at $15/month for one user, and multi-step automation from day one (limited to 5 actions on Starter, unlimited above). It suits businesses that plan to use automation and CRM together immediately rather than growing into them. Brevo fits budget-conscious teams that want to start free (300 emails/day, no credit card) and get AI-generated subject lines and copy from the $9/month Starter plan. However, Brevo's marketing automation only unlocks at the $18/month Standard plan, and its CRM contact scoring and advanced ecommerce features (AI recommendations, back-in-stock alerts) are locked behind the $499/month Professional plan. If CRM and ecommerce depth matter now, ActiveCampaign is more accessible at lower tiers; if you want a free entry point and cheap AI content tools first, Brevo is the lower-cost start.
Compare pricing tiers and feature access side by side before committing to a plan, especially around automation limits, CRM access, and ecommerce features.
Feature-by-feature comparison
| Feature | ActiveCampaign | Brevo | Notes |
|---|---|---|---|
| Marketing automation workflows | 5/5 | 4/5 | ActiveCampaign includes automation on every plan, from 5 actions/automation on Starter to unlimited on higher tiers. Brevo offers unlimited multi-step workflows but only from the Standard plan ($18/month) up; not on Free or Starter. |
| Landing page builder | 3/5 | 3/5 | ActiveCampaign includes landing pages from the Plus plan ($49/month) up, not on Starter. Brevo includes 1 landing page starting at Standard ($18/month), a limited allotment. |
| Built-in CRM / contact scoring | 4/5 | 2/5 | ActiveCampaign includes Standard or Premium CRM and ecommerce tools on every plan tier. Brevo's CRM contact scoring (RFM, CLV) is only included on the Professional plan ($499/month). |
| AI content assistant | 3/5 | 4/5 | ActiveCampaign lists generative AI as a top feature but does not specify which plan tiers include it. Brevo includes an AI content generator for subject lines and copy starting at the $9/month Starter plan. |
| E-commerce integrations | 4/5 | 2/5 | ActiveCampaign includes ecommerce integrations (standard or premium tier) across all its plans. Brevo's advanced ecommerce features, like AI recommendations and back-in-stock alerts, are reserved for the Professional plan ($499/month). |
Frequently asked questions
How does ActiveCampaign pricing compare to Brevo?
ActiveCampaign starts at $15/month (Starter, 1 user, billed annually) and goes up to $145/month for Enterprise (5 users). Brevo starts with a free plan (300 emails/day) and paid tiers from $9/month (Starter, 5,000 emails/month) up to $499/month (Professional, 150,000 emails/month, 10 seats), with custom Enterprise pricing above that.
Does Brevo have a free plan? Does ActiveCampaign?
Brevo offers a free-forever plan with 300 emails per day and no credit card required. ActiveCampaign's data provided does not list a free plan; its lowest tier is the paid Starter plan at $15/month.
Can I switch from ActiveCampaign to Brevo or vice versa?
The provided data does not detail a specific migration tool or process between the two platforms. Both offer API access and standard email/CRM data structures, so check each vendor's current documentation for import/export options before switching.
Who is ActiveCampaign best suited for versus Brevo?
ActiveCampaign suits teams that want CRM and ecommerce integrations bundled into every plan tier along with automation from the start. Brevo suits teams that want a free entry point or low-cost start ($9/month) with AI content tools available early, but who can wait to add CRM and advanced ecommerce until scaling to the Professional plan.
Which platform includes CRM tools without paying for a top-tier plan?
ActiveCampaign includes Standard or Premium CRM functionality on all its plans, from Starter through Enterprise. Brevo's CRM contact scoring feature is only included at the Professional tier ($499/month).
Do both platforms offer AI-assisted content creation?
Yes. ActiveCampaign lists generative AI as a feature, though the specific plan tiers where it's available are not specified. Brevo includes an AI content generator for subject lines and copy starting from its $9/month Starter plan.