Brevo vs Omnisend: Feature and Pricing Comparison
Last updated August 21, 2026
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Compare Brevo and Omnisend for Your Team
Brevo and Omnisend both offer free plans and paid tiers with automation, SMS, and AI content tools, but they differ in structure. Brevo's free plan allows 300 emails per day with no credit card, and its paid tiers scale from $9/mo (Starter) up to Enterprise pricing for 1M+ contacts, with marketing automation and A/B testing unlocked at the $18/mo Standard plan. Its SMS is billed separately by volume. Omnisend's free plan caps at 500 emails/mo and 250 contacts, and its paid plans (from $11.20/mo Standard to $41.30/mo Pro, reflecting a 3-month upfront discount) bundle SMS credits and automation across all tiers, with AI-powered personalization reserved for the Pro plan. Teams that send a high daily volume of email on a budget, or want AI content assistance without hitting a higher tier, may lean toward Brevo. Teams that want SMS and automation included from the start without separate SMS billing, and don't need large contact lists on the free tier, may lean toward Omnisend. Compare current pricing and limits directly with each vendor before committing.
Review current plans, pricing, and feature limits directly with each vendor before you commit to a monthly or annual contract.
Feature-by-feature comparison
| Feature | Brevo | Omnisend | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 4/5 | Brevo includes a drag & drop email editor starting at its Starter plan ($9/mo). Omnisend lists an Email Builder feature across its plans in its comparison table, with no tier restriction noted. |
| Marketing automation workflows | 4/5 | 5/5 | Brevo offers unlimited automated multi-step workflows starting at the Standard plan ($18/mo). Omnisend lists marketing automation as available on all plans, including its free tier. |
| SMS marketing | 3/5 | 4/5 | Brevo supports SMS but sells credits separately, priced by volume and destination. Omnisend includes SMS/MMS monthly credits across plans, with Pro-tier SMS starting at $0.007 per message. |
| AI content assistant | 4/5 | 3/5 | Brevo includes an AI content generator for subject lines and copy starting at its Starter plan ($9/mo). Omnisend advertises 'AI powered personalizations' only at its higher Pro tier. |
| Free forever plan | 5/5 | 4/5 | Brevo's free plan allows 300 emails per day, free forever, no credit card required. Omnisend's free plan is capped at 500 emails/mo and 250 contacts, also no credit card required. |
Frequently asked questions
What does Brevo cost compared to Omnisend?
Brevo's paid plans start at $9/mo (Starter, from 5,000 emails/month) and go up to $499/mo (Professional, from 150,000 emails/month with 10 seats), plus a custom-priced Enterprise tier for 1M+ contacts. Omnisend's paid plans start at $11.20/mo (Standard, 6,000 emails/mo, 500 contacts) and go up to $41.30/mo (Pro, unlimited emails, 2,500 contacts); these Omnisend prices reflect a 30% discount for 3-month upfront payment and revert to standard monthly billing thereafter.
Does Brevo or Omnisend have a free plan?
Both do. Brevo's free plan allows 300 emails per day, is free forever, and requires no credit card. Omnisend's free plan allows 500 emails/mo and 250 contacts, with 500 Web Push notifications, and also requires no credit card.
Can I switch from Omnisend to Brevo, or vice versa?
The provided data doesn't list specific migration tools or import features for either platform, so switching details such as contact list import or automation rebuilding aren't confirmed here. Check current documentation from each vendor for migration support before switching.
Is SMS marketing included in the base price for either platform?
Not exactly on either side. Brevo sells SMS credits separately, with pricing based on volume and destination. Omnisend includes SMS/MMS monthly credits as part of its plans, with its Pro tier specifying SMS starting at $0.007 per message.
Which platform includes AI content tools at a lower price point?
Brevo includes an AI content generator for subject lines and copy starting at its Starter plan ($9/mo). Omnisend's AI-powered personalization feature is only listed at its higher-priced Pro plan ($41.30/mo).
Who is Brevo vs Omnisend best suited for?
Based on the listed features, Brevo may suit teams wanting a higher daily free-tier email volume and AI content tools at a lower entry price. Omnisend may suit teams wanting SMS credits and automation bundled into every plan, including free, without separate SMS billing.