Brevo vs Mailchimp: Which Email Marketing Platform Fits Your Team?
Last updated August 21, 2026
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Still deciding between Brevo and Mailchimp?
Brevo and Mailchimp both offer free plans, marketing automation, A/B testing, SMS, and AI content tools, but they package these differently. Brevo's Starter plan ($9/month) already includes an AI content generator, and its Standard plan ($18/month) unlocks unlimited automation workflows and A/B testing, making it a lower-cost entry point for teams that want automation and AI copy help without a large budget. Its free plan (300 emails/day, no credit card) also has no contact cap. Mailchimp's Essentials plan ($13/month) includes automation, but flows are capped at 4 steps, and generative AI content tools only appear on Standard ($20/month) and above. Mailchimp's free plan is capped at 250 contacts rather than a daily send limit. Teams prioritizing low-cost access to full automation and AI writing tools from an early tier may prefer Brevo. Teams already comfortable with Mailchimp's interface and needing its specific plan structure (seats, audiences) may find Mailchimp's Standard or Premium tiers sufficient once budget allows.
Compare the specific plan tiers, automation limits, and AI features listed above against your team's contact volume and budget before committing.
Feature-by-feature comparison
| Feature | Brevo | Mailchimp | Notes |
|---|---|---|---|
| Marketing automation workflows | 5/5 | 4/5 | Brevo offers unlimited multi-step automation workflows starting at the Standard plan ($18/month). Mailchimp includes automation from Essentials ($13/month) but limits flows to 4 steps; up to 200 flows requires Standard ($20/month) or Premium. |
| SMS marketing | 3/5 | 3/5 | Brevo supports SMS on all plans but sells SMS credits separately based on volume and destination. Mailchimp offers SMS as an add-on starting at Essentials, with SMS and MMS (US/Canada only) on Standard and Premium. |
| A/B testing | 4/5 | 4/5 | Brevo includes A/B testing for subject lines and content variants from the Standard plan. Mailchimp includes testing and scheduling features from the Essentials plan and above. |
| AI content assistant | 5/5 | 3/5 | Brevo includes an AI content generator for subject lines and copy starting at the Starter plan ($9/month). Mailchimp offers generative AI features at no extra cost only on Standard and Premium, not on Essentials. |
| Free forever plan | 5/5 | 3/5 | Brevo's free plan is free forever, requires no credit card, and allows 300 emails per day with no stated contact cap. Mailchimp's free plan is limited to accounts with under 250 contacts and core features only. |
Frequently asked questions
How does Brevo's pricing compare to Mailchimp's pricing?
Brevo's paid plans start at $9/month (Starter, from 5,000 emails/month) and $18/month (Standard, includes automation and A/B testing), scaling up to $499/month for Professional. Mailchimp's paid plans start at $13/month (Essentials, 3 seats/3 audiences) and $20/month (Standard, 5 seats/5 audiences), scaling up to $350/month for Premium (a promotional rate of $297.50/month for 12 months is also offered).
Can I switch from Mailchimp to Brevo, or from Brevo to Mailchimp?
The provided vendor data does not list specific migration tools or import processes for either platform, so check current documentation from each vendor before switching.
Does Brevo have a free plan?
Yes. Brevo offers a free-forever plan with no credit card required, allowing up to 300 emails per day.
Does Mailchimp have a free plan?
Yes. Mailchimp's free plan is available for accounts with under 250 contacts and includes core features only.
Who is Brevo a good fit for?
Based on the listed plans, Brevo suits teams that want AI content generation and full marketing automation available from lower-priced tiers ($9-$18/month), or that want a free plan without a contact limit.
Who is Mailchimp a good fit for?
Based on the listed plans, Mailchimp suits teams that need multiple seats and audiences from their entry paid plan and are comfortable waiting until Standard or Premium tiers for generative AI content tools and higher automation flow limits.