Brevo vs Klaviyo: Which Email Marketing Platform Fits Your Team?
Last updated August 21, 2026
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Compare Brevo and Klaviyo Side by Side
Brevo publishes a full pricing ladder from a free 300-emails/day plan up through a $499/month Professional tier and custom Enterprise pricing, with drag-and-drop email building, AI content generation, and marketing automation unlocked at low-cost tiers ($9-$18/month). This makes Brevo a fit for teams that want predictable, transparent scaling as their list and send volume grow, and that are willing to pay separately for SMS credits. Klaviyo's provided data covers only its Free plan: up to 250 profiles, 500 emails/month, $5 of mobile messaging, and 10,000 Composer credits, plus a built-in "B2C CRM" with Customer Hub and order tracking. Klaviyo is worth starting with if you want CRM-style customer data and AI subject-line generation bundled into a free tier from day one, and you're an early-stage or small-list sender. Because Klaviyo's paid-tier pricing isn't listed here, teams expecting to scale past the free limits should confirm current paid pricing directly with the vendor before committing.
Review the free plans, pricing tiers, and features listed by each vendor to decide which platform fits your list size and budget.
Feature-by-feature comparison
| Feature | Brevo | Klaviyo | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 4/5 | Brevo includes a drag & drop email editor starting at its Starter plan ($9/mo). Klaviyo includes basic templates and a drag-and-drop editor on its Free plan. |
| SMS marketing | 3/5 | 4/5 | Brevo supports SMS but sells credits separately, priced by volume and destination. Klaviyo includes $5 of mobile messages per month within its Free plan. |
| Built-in CRM / contact scoring | 3/5 | 4/5 | Brevo's contact scoring (RFM, CLV, etc.) is only included at the Professional tier ($499/mo). Klaviyo is described as a built-in 'B2C CRM' with Customer Hub, account management, and order tracking, with no tier restriction noted in the provided data. |
| AI content assistant | 4/5 | 5/5 | Brevo's AI content generator for subject lines and copy is available from the Starter plan ($9/mo). Klaviyo includes an AI-powered subject line generator and Composer credits on its Free plan. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 3/5 | Brevo offers a Deliverability Specialist (3 hours/year) at the Professional tier and a Dedicated IP at Enterprise. Klaviyo's Free plan includes built-in reporting, dashboards, and engagement/click-through tracking, but no dedicated deliverability support is listed. |
| Free forever plan | 4/5 | 4/5 | Brevo's free plan allows 300 emails per day, free forever, no credit card required. Klaviyo's free plan allows up to 250 profiles, 500 emails/month, $5 of mobile messages, and 10,000 Composer credits. |
Frequently asked questions
How much does Brevo cost compared to Klaviyo?
Brevo lists tiered pricing: Free (300 emails/day), Starter at $9/month (5,000 emails/month), Standard at $18/month (adds automation, A/B testing), Professional at $499/month (150,000 emails/month, 10 seats), and custom Enterprise pricing for 1M+ contacts. The data provided for Klaviyo only covers its Free plan; paid-tier pricing for Klaviyo is not listed, so check current pricing directly with the vendor.
Do Brevo and Klaviyo offer free plans?
Yes, both offer a free-forever plan. Brevo's free plan allows 300 emails per day with no credit card needed. Klaviyo's free plan allows up to 250 profiles, 500 emails per month, $5 of mobile messages per month, and 10,000 Composer credits.
Can I switch from Klaviyo to Brevo or vice versa?
The provided data doesn't detail specific migration or import tools for either platform. Brevo does offer API access, SMTP, and webhooks on all plans, which could support moving data between systems, but neither vendor's migration process is specified here.
Who is Brevo best suited for?
Based on the listed features, Brevo suits teams that want transparent, tiered pricing as email volume grows, along with transactional email, marketing automation, and AI content generation available from low-cost paid plans starting at $9/month.
Who is Klaviyo best suited for?
Klaviyo's built-in 'B2C CRM' with Customer Hub and order tracking, combined with AI subject-line generation and SMS credits included in its Free plan, suits teams that want customer-data features and AI content tools bundled together from the start, within the Free plan's profile and send limits.
Does either platform include SMS marketing?
Yes. Brevo supports SMS marketing but charges for SMS credits separately based on volume and destination. Klaviyo includes $5 of mobile messages per month as part of its Free plan.