Brevo vs GoHighLevel: A Feature-by-Feature Comparison
Last updated August 22, 2026
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Still deciding between Brevo and GoHighLevel?
Brevo and GoHighLevel serve different buyers. Brevo starts free (300 emails/day, no credit card) and scales through affordable paid tiers, with marketing automation and AI content assistance available from $9-$18/month. Its CRM is limited to contact scoring and only unlocks at the $499/month Professional plan, and landing pages are capped at one page until Standard. This makes Brevo a fit for teams whose primary need is email/SMS marketing with light CRM needs, and who want to start free. GoHighLevel has no free plan (only a 14-day trial) and starts at $97/month, but bundles a full CRM with pipelines, a website/funnel builder, workflow automation, and payment integrations as core features across its tiers, with unlimited contacts and users. It suits agencies or businesses that want an all-in-one sales-and-marketing platform and can absorb the higher entry price plus usage-based SMS/AI charges. Budget-conscious teams needing mainly email marketing should look at Brevo; those needing integrated CRM, funnels, and client management should consider GoHighLevel.
Compare pricing tiers and feature access side by side based on what matters most to your team: budget, CRM depth, or an all-in-one toolset.
Feature-by-feature comparison
| Feature | Brevo | GoHighLevel | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 5/5 | Brevo includes unlimited multi-step workflows starting at the Standard plan ($18/mo). GoHighLevel lists Workflow Automation as a core feature available from its Starter plan ($97/mo) with unlimited contacts and users. |
| Landing page builder | 3/5 | 5/5 | Brevo includes only 1 landing page at the Standard tier. GoHighLevel lists a full Website & Funnel Builder as a core feature. |
| SMS marketing | 3/5 | 3/5 | Both support SMS marketing, but Brevo sells SMS credits separately based on volume/destination, and GoHighLevel applies usage-based charges for SMS as well. |
| Built-in CRM / contact scoring | 2/5 | 5/5 | Brevo's CRM capability is limited to contact scoring (RFM, CLV) and only unlocks at the $499/mo Professional plan. GoHighLevel lists CRM & Pipelines as a core feature. |
| AI content assistant | 4/5 | 3/5 | Brevo's AI content generator for subject lines/copy is included from the Starter plan ($9/mo). GoHighLevel offers Content AI and Funnel AI, but usage-based AI charges apply. |
| E-commerce integrations | 3/5 | 4/5 | Brevo's advanced ecommerce features (AI recommendations, back-in-stock alerts, coupons) require the $499/mo Professional plan. GoHighLevel includes Payments & Invoicing as a core feature with integrations to Stripe, PayPal, NMI, Authorize.net, Square, Adyen, and Razorpay. |
| Free forever plan | 5/5 | 1/5 | Brevo offers a free-forever plan (300 emails/day, no credit card). GoHighLevel offers no free-forever plan, only a 14-day free trial. |
| Public REST API | 5/5 | 3/5 | Brevo includes RESTful API, SMTP, and webhooks on all plans, including free. GoHighLevel offers Basic API Access starting at the Unlimited plan ($297/mo) and Advanced API Access at Agency Pro ($497/mo), not on its entry Starter plan. |
Frequently asked questions
What does Brevo cost compared to GoHighLevel?
Brevo starts free (300 emails/day) and has paid plans from $9/month (Starter) up to $499/month (Professional), plus a custom Enterprise tier. GoHighLevel has no free-forever plan; its paid plans start at $97/month (Starter), going to $297/month (Unlimited) and $497/month (Agency Pro), with a custom Enterprise tier as well.
Does Brevo or GoHighLevel have a free plan?
Brevo has a free-forever plan with no credit card required, limited to 300 emails per day. GoHighLevel does not offer a free-forever plan; it only offers a 14-day free trial.
Can I migrate from GoHighLevel to Brevo, or vice versa?
The provided data doesn't include migration tools or import features for either platform, so check current vendor documentation for specifics on moving contacts, automations, or CRM data between the two.
Which one has a better built-in CRM?
GoHighLevel lists CRM & Pipelines as a core feature across its plans. Brevo's CRM functionality is limited to contact scoring (RFM, CLV, etc.) and is only available on its $499/month Professional plan.
Who is Brevo best suited for?
Brevo fits teams primarily focused on email and SMS marketing who want to start free and scale into automation and AI content tools at lower price points ($9-$18/month), without needing a full CRM or funnel builder.
Who is GoHighLevel best suited for?
GoHighLevel fits businesses or agencies that want an all-in-one platform combining CRM, pipelines, a website/funnel builder, workflow automation, and payment integrations, and that can accommodate its $97/month starting price with no free plan.