Brevo vs Constant Contact: A Detailed Feature and Pricing Comparison
Last updated August 21, 2026
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Still deciding between Brevo and Constant Contact?
Brevo and Constant Contact both cover the core email marketing feature set, but their pricing structures and depth differ. Brevo offers a free forever plan (300 emails/day, no credit card) and puts marketing automation with unlimited workflows at its $18/month Standard tier, making it a fit for budget-conscious teams or those just starting out who want automation without a large spend. Constant Contact has no listed free plan, but bundles ecommerce integrations (including Shopify, and 300 total integrations) across all its paid tiers starting at $20/month, plus AI copy generation from its entry Lite tier - useful for ecommerce sellers who want integrations without upgrading. Teams prioritizing low-cost entry and automation should lean toward Brevo; teams prioritizing built-in ecommerce integrations from day one, and who don't need a free tier, should lean toward Constant Contact. Advanced ecommerce features on Brevo require its $499/month Professional plan, a significant jump.
Compare plans directly against your contact list size, automation needs, and ecommerce requirements before committing to either platform.
Feature-by-feature comparison
| Feature | Brevo | Constant Contact | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 4/5 | Brevo includes its drag & drop editor from the Starter plan ($9/mo). Constant Contact includes a drag-and-drop editor with AI copy generator and templates from its entry Lite plan ($20/mo). |
| Marketing automation workflows | 5/5 | 3/5 | Brevo offers unlimited automated multi-step workflows starting at Standard ($18/mo). Constant Contact limits automation to 1 template on Lite, 3 templates plus AI campaign builder on Standard, and only unlocks unlimited custom automations at Premium ($68/mo). |
| SMS marketing | 3/5 | 3/5 | Brevo supports SMS on all plans but sells credits separately based on volume and destination. Constant Contact bundles 500 SMS messages into Premium, or lets Lite/Standard users add SMS starting at $10/month for 1-500 messages. |
| A/B testing | 4/5 | 4/5 | Brevo includes A/B testing for subject lines or content from its Standard plan. Constant Contact offers subject line testing from its Standard plan and up. |
| AI content assistant | 4/5 | 4/5 | Brevo includes an AI content generator for subject lines and copy from its Starter plan. Constant Contact includes an AI copy generator in the email editor from Lite, plus an AI campaign builder in automation from Standard+. |
| E-commerce integrations | 3/5 | 5/5 | Brevo's advanced ecommerce features (AI recommendations, back-in-stock alerts, coupons) are reserved for its Professional tier ($499/mo). Constant Contact includes ecommerce marketing features and integrations, including Shopify, across all plans, along with 300 total integrations and the ability to sell products and take payments. |
Frequently asked questions
Is Brevo or Constant Contact cheaper?
Brevo has a free forever plan (300 emails/day, no credit card required) and paid plans starting at $9/month for Starter. Constant Contact has no listed free plan, with paid plans starting at $20/month for Lite; pricing for Constant Contact is based on number of contacts.
Does Brevo or Constant Contact have a free plan?
Brevo offers a free forever plan with 300 emails per day and no credit card needed. Constant Contact's pricing data does not list a free plan; its lowest tier is the paid Lite plan starting at $20/month.
Can I migrate from Constant Contact to Brevo, or vice versa?
The provided data does not include specific migration tools or import features for either platform. Both offer API access and standard email marketing structures (contacts, campaigns, automations), but check current vendor documentation for migration specifics not covered here.
Which one is better for ecommerce businesses?
Constant Contact includes ecommerce marketing features and integrations, including Shopify, across all its plans, plus 300 total integrations. Brevo's advanced ecommerce features like AI recommendations and back-in-stock alerts are only available at its $499/month Professional tier.
Which platform is better for marketing automation?
Brevo includes unlimited automated multi-step workflows starting at its $18/month Standard plan. Constant Contact restricts automation to 1 template on Lite and 3 templates plus AI campaign builder on Standard, only offering unlimited custom automations at its $68/month Premium tier.
Who should choose Brevo vs Constant Contact?
Brevo suits teams that want a free entry point and low-cost access to unlimited marketing automation. Constant Contact suits teams that want ecommerce integrations, including Shopify, bundled into every paid plan from the start.