Beehiiv vs Brevo: Which Should You Choose?
Last updated August 21, 2026
StackVersus may earn a commission from links on this page — see our affiliate disclosure. This never affects our verdict.
Compare Beehiiv and Brevo Side by Side
Beehiiv and Brevo solve different core problems. Beehiiv is built around a free-forever Launch plan (up to 2,500 subscribers) with a custom email builder included on every tier, but automation, landing pages, A/B testing, and its full AI feature set only unlock at the $43/month Scale plan, and transactional email requires the $96/month Max plan. Brevo's free plan caps at 300 emails/day but its $18/month Standard plan already includes unlimited marketing automation, A/B testing, and AI content assistance, and transactional email via API/SMTP is available on every plan including free. Choose Beehiiv if you're a newsletter or content publisher who wants a dedicated email builder and simple free tier without needing automation right away. Choose Brevo if you need marketing automation, transactional email, or A/B testing at a lower price point, or if sending volume (not subscriber count) is your main constraint.
Review pricing tiers and feature availability for both platforms before committing to a plan.
Feature-by-feature comparison
| Feature | Beehiiv | Brevo | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 5/5 | 4/5 | Beehiiv includes its custom email builder on every plan, including the free Launch tier. Brevo's drag & drop editor is included starting at the paid Starter plan ($9/month), not on its free plan. |
| Marketing automation workflows | 3/5 | 4/5 | Beehiiv automations require the $43/month Scale plan. Brevo includes unlimited multi-step automation workflows starting at the $18/month Standard plan. |
| Landing page builder | 3/5 | 3/5 | Beehiiv custom webpages require the $43/month Scale plan. Brevo includes 1 landing page at its $18/month Standard tier, a limited allowance. |
| A/B testing | 3/5 | 4/5 | Beehiiv A/B testing starts at the $43/month Scale plan. Brevo includes A/B testing for subject lines and content variants from the $18/month Standard plan. |
| AI content assistant | 3/5 | 4/5 | Beehiiv offers a basic AI Assistant on all plans with daily credit limits (10-100/day), but the full 'beehiiv AI' feature requires the $43/month Scale plan. Brevo includes an AI content generator for subject lines and copy from the $9/month Starter plan. |
| Transactional email API | 2/5 | 5/5 | Beehiiv's Send API is unavailable on Launch and Scale, only enabled at the $96/month Max plan or Enterprise. Brevo includes transactional email via API, SMTP, and webhooks on every plan, including free. |
| Deliverability tools (warm-up, monitoring) | 4/5 | 3/5 | Beehiiv lists 'optimized deliverability' as included on all plans, though no specifics are given. Brevo only includes dedicated deliverability specialist support (3 hours/year) at the $499/month Professional plan, with dedicated IP reserved for Enterprise. |
| Free forever plan | 5/5 | 5/5 | Beehiiv's Launch plan is free forever for up to 2,500 subscribers. Brevo's free plan is also free forever with no credit card required, capped at 300 emails per day. |
| Public REST API | 4/5 | 5/5 | Beehiiv includes API access (excluding the Send API) on all plans. Brevo includes RESTful APIs, SMTP, and webhooks on all plans without carving out transactional sending. |
Frequently asked questions
How does Beehiiv pricing compare to Brevo pricing?
Beehiiv's paid tiers are Scale at $43/month and Max at $96/month, both based on subscriber count (up to 100,000). Brevo's paid tiers start at $9/month (Starter), $18/month (Standard), and $499/month (Professional), based more on email sending volume and features like automation, contact scoring, and ecommerce tools. Both list custom Enterprise pricing.
Do Beehiiv and Brevo offer free plans?
Yes, both have a free-forever plan. Beehiiv's Launch plan is free for up to 2,500 subscribers. Brevo's Free plan has no subscriber cap listed but limits sending to 300 emails per day, and requires no credit card.
Can I migrate from Brevo to Beehiiv, or from Beehiiv to Brevo?
The provided data does not list any built-in migration tools or import features for either platform, so a direct migration path is not confirmed. Check current vendor documentation for import/export options before switching.
Who is Beehiiv best suited for?
Based on the available features, Beehiiv fits publishers and newsletter creators who want a dedicated email builder available on every plan, including free, and who can grow into the $43/month Scale plan once they need automation, landing pages, or A/B testing.
Who is Brevo best suited for?
Brevo fits teams that need marketing automation, A/B testing, and AI content assistance at a lower entry price ($18/month Standard or lower), or that require transactional email via API/SMTP on every plan, including free.
Which platform includes marketing automation at a lower cost?
Brevo includes unlimited multi-step marketing automation starting at its $18/month Standard plan. Beehiiv only unlocks automation at its $43/month Scale plan, making Brevo's automation entry point cheaper based on listed pricing.