AWeber vs Brevo: Which Email Marketing Platform Fits Your Team?
Last updated August 22, 2026
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Still deciding between AWeber and Brevo?
AWeber and Brevo suit different priorities. AWeber's Lite plan ($12.50/month) offers a drag-and-drop email builder and detailed deliverability reporting from the start, but caps automations, landing pages, and lists until you move to Plus ($20/month) for unlimited use. AWeber's pricing page shows a 14-day trial rather than a clearly defined free plan, so it fits teams comfortable paying from day one for a stable email-first tool. Brevo leads with a genuinely free forever plan (300 emails/day, no credit card required), which works for early-stage teams or low-volume senders testing email marketing without upfront cost. However, Brevo's marketing automation, A/B testing, and landing pages only unlock at the Standard plan ($18/month), and deliverability specialist support plus advanced ecommerce tools require the Professional plan ($499/month). Teams that want automation and testing available at a lower entry price may lean toward AWeber; teams that want to start at $0 and scale up gradually, accepting feature gates at higher tiers, should evaluate Brevo against their expected send volume.
Compare plans side by side based on the send volume, automation needs, and budget documented for each platform before you commit.
Feature-by-feature comparison
| Feature | AWeber | Brevo | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 5/5 | 4/5 | AWeber lists its drag-and-drop email builder as a feature across plans. Brevo includes its drag & drop editor starting at the Starter plan ($9/month), not on the free tier. |
| Marketing automation workflows | 4/5 | 4/5 | AWeber limits automations to 3 on Lite but offers unlimited automations on Plus/Done For You. Brevo offers unlimited automated multi-step workflows starting at the Standard plan ($18/month). |
| Landing page builder | 4/5 | 3/5 | AWeber caps landing pages at 3 on Lite and offers unlimited on Plus/Done For You. Brevo includes only 1 landing page, and only at the Standard tier. |
| A/B testing | 4/5 | 3/5 | AWeber lists email split testing and sign-up form split testing as included features. Brevo includes A/B testing for subject lines or content variants only from the Standard plan. |
| AI content assistant | 4/5 | 4/5 | AWeber offers an AI Subject Line Assistant and AI Writing Assistant. Brevo includes an AI content generator for subject lines and copy starting at the Starter plan. |
| E-commerce integrations | 4/5 | 3/5 | AWeber lists a dedicated Ecommerce section plus Shopify, WooCommerce, and PayPal integrations. Brevo reserves advanced ecommerce features like AI recommendations and back-in-stock alerts for the Professional plan ($499/month). |
| Deliverability tools (warm-up, monitoring) | 3/5 | 3/5 | AWeber provides detailed deliverability reporting as a listed feature. Brevo offers Deliverability Specialist support (3 hours/year) at Professional and a Dedicated IP at Enterprise, both higher-cost tiers. |
| Free forever plan | 2/5 | 5/5 | AWeber shows a 'Get AWeber Free' navigation link but its pricing table only details a 14-day trial, not a defined free plan. Brevo offers a free forever plan with 300 emails/day and no credit card required. |
| Public REST API | 3/5 | 5/5 | AWeber references an Email marketing API in its Developers footer section with no further detail given. Brevo provides RESTful APIs, SMTP, and webhooks across all plans, including the free tier. |
Frequently asked questions
How does AWeber pricing compare to Brevo pricing?
AWeber starts at $12.50/month for Lite and $20/month for Plus or Done For You, with volume-based send limits (10x-12x subscriber count monthly). Brevo starts free (300 emails/day), then $9/month for Starter, $18/month for Standard, and $499/month for Professional, with Enterprise pricing custom for 1M+ contacts.
Does AWeber or Brevo have a free plan?
Brevo offers a free forever plan with 300 emails per day and no credit card required. AWeber's pricing materials show a 'Get AWeber Free' link in navigation, but the pricing table only details a 14-day trial rather than a distinct ongoing free plan.
Can I switch from Brevo to AWeber, or from AWeber to Brevo?
The provided vendor data does not detail a built-in migration tool for either platform. Both offer API access (AWeber via its Email marketing API, Brevo via RESTful APIs, SMTP, and webhooks) which could support moving contact or campaign data, but check current documentation for specifics.
Who is AWeber best suited for versus Brevo?
AWeber fits teams that want an email-first tool with a drag-and-drop builder and deliverability reporting available from the entry-level Lite plan. Brevo fits teams that want to start at $0 and are willing to upgrade to Standard or Professional plans to unlock automation, A/B testing, and advanced deliverability support.
Which platform includes marketing automation at a lower price?
AWeber includes automation even on its Lite plan ($12.50/month), though capped at 3 automations; unlimited automation requires Plus ($20/month). Brevo does not include marketing automation until the Standard plan ($18/month).
Do both AWeber and Brevo support ecommerce integrations?
Yes. AWeber lists a dedicated Ecommerce section with Shopify, WooCommerce, and PayPal integrations. Brevo supports ecommerce features too, but advanced tools like AI recommendations and back-in-stock alerts are limited to its Professional plan ($499/month).