Best Mailchimp Alternatives for Ecommerce Businesses
Last updated August 22, 2026
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Ecommerce merchants need more than a newsletter tool — they need abandoned cart recovery, store-platform integrations (Shopify, WooCommerce, Stripe), and automation that scales with order volume without ballooning cost. This ranking compares 7 Mailchimp alternatives using only their published pricing tiers and documented features, weighting tools higher when their ecommerce integrations, automation limits, and entry pricing are clearly spelled out and accessible at lower tiers rather than locked behind expensive enterprise plans.
Full ranking
Best for: Small to mid-size stores wanting direct Shopify/WooCommerce ties without a big budget
MailerLite lists specific Stripe, Shopify, and WooCommerce integrations as included features, and its Comfort plan ($12/month) adds an AI writing assistant on top of unlimited-seat automation limits that scale from 3 automations on Free to unlimited on Power ($25/month). The $0/month Free plan (up to 250 subscribers) lets small stores test ecommerce automations before paying.
- E-commerce integrations
- Free forever plan
- Marketing automation workflows
Best for: Stores wanting selling/payment tools bundled into every plan tier
Constant Contact bundles ecommerce marketing features and Shopify integration among 300 total integrations across all plans, and every tier — including Lite at $20/month — supports selling products and taking payments directly. Premium ($68/month) adds 500 included SMS messages, useful for order and promo texts.
- E-commerce integrations
- SMS marketing
- AI content assistant
Best for: Stores that want CRM and ecommerce data unified from day one
ActiveCampaign includes ecommerce integrations at every tier, described as 'standard' on Starter/Plus/Pro and 'premium' on Enterprise ($145/month), paired with a built-in CRM across all plans. Starter ($15/month, billed annually) caps automations at 5 actions per workflow, so stores needing complex flows will outgrow it fast.
- Built-in CRM / contact scoring
- E-commerce integrations
- Marketing automation workflows
Best for: Stores ready to skip the entry tier and pay for full automation plus funnels
GetResponse gates its ecommerce features — abandoned cart recovery, sales funnels, and promo code/revenue reports — behind the Marketer plan at $59/month, well above its $19/month Starter tier which caps automation at 1 workflow. Marketer and above include unlimited automation workflows, making it viable once budget allows the jump.
- E-commerce integrations
- Marketing automation workflows
- Landing page builder
Best for: Larger stores with budget for a full-featured Professional plan
Brevo's advanced ecommerce features — AI recommendations, back-in-stock alerts, and coupons — only appear at the Professional plan, priced at $499/month for 150,000+ emails and 10 seats. Its Free plan (300 emails/day, no credit card) and $18/month Standard plan cover automation and A/B testing, but ecommerce-specific tools require a large jump in spend.
- E-commerce integrations
- Marketing automation workflows
- Free forever plan
Best for: Very small stores wanting basic order tracking within a CRM-style free tier
Klaviyo's Free plan positions itself as 'The B2C CRM' with Customer Hub, account management, and order tracking, plus $5 of mobile messages included monthly — but the data shows no dedicated ecommerce-integrations feature and the free tier caps at 250 profiles and 500 emails/month, limiting it for growing catalogs.
- Built-in CRM / contact scoring
- SMS marketing
- Free forever plan
Best for: Stores wanting a low-cost entry point for email plus SMS without deep integration documentation
Omnisend's Free plan offers 500 emails/month and 250 contacts with no credit card required, and marketing automation is listed across all plans, but the provided feature set does not include a dedicated ecommerce-integrations entry, making its store-specific capabilities the least documented of this group. Pro ($41.30/month with discount applied) adds AI-powered personalizations and SMS starting at $0.007/SMS.
- Free forever plan
- Marketing automation workflows
- SMS marketing
Buying guide
Start by checking whether ecommerce integrations are available at the tier you'll actually pay for, not just at the top plan — Brevo's ecommerce features (AI recommendations, back-in-stock alerts, coupons) sit behind its $499/month Professional plan, while MailerLite includes Stripe, Shopify, and WooCommerce integrations without specifying a premium gate, and Constant Contact bundles selling and payment tools into every plan starting at Lite ($20/month). Next, look at automation limits: ActiveCampaign's Starter plan caps workflows at 5 actions, and GetResponse's Starter plan allows only 1 automation workflow, so stores running multi-step cart-recovery sequences may need to budget for Plus/Marketer tiers or higher. Free plans are worth testing first — Brevo, MailerLite, Klaviyo, and Omnisend all offer $0/month tiers, though sending and contact limits vary widely (Brevo allows 300 emails/day free; Klaviyo and Omnisend cap free contacts at 250). Finally, weigh whether you need SMS alongside email: Constant Contact's Premium plan includes 500 SMS messages, Klaviyo's free plan includes $5 of mobile messaging, and Omnisend's Pro plan prices SMS from $0.007 each.
Frequently asked questions
Which of these tools is cheapest for a small ecommerce store just getting started?
MailerLite, Brevo, Klaviyo, and Omnisend all offer $0/month Free plans. MailerLite's Free plan covers up to 250 subscribers and 2,500 monthly emails, while Brevo's Free plan allows 300 emails per day with no credit card required.
Which platforms include ecommerce-specific integrations like Shopify or WooCommerce?
MailerLite explicitly lists Stripe, Shopify, and WooCommerce integrations. Constant Contact includes Shopify among its 300 total integrations. ActiveCampaign, GetResponse, and Brevo also list ecommerce integrations, though GetResponse's abandoned-cart and sales-funnel features only start at the Marketer plan ($59/month) and Brevo's advanced ecommerce tools require the $499/month Professional plan.
Who is this comparison best suited for?
This ranking is built for ecommerce sellers evaluating email marketing tools who need cart recovery, order-related automation, or store-platform integrations, and who want pricing and feature tiers compared directly rather than generic email marketing capability.
Do any of these tools include SMS marketing for order updates or promotions?
Yes. Constant Contact's Premium plan ($68/month) includes 500 SMS messages, Klaviyo's Free plan includes $5 of mobile messages monthly, Omnisend offers SMS starting at $0.007/SMS on its Pro plan, GetResponse includes SMS marketing on its Enterprise plan, and Brevo sells SMS credit separately by volume.
Which tool offers the most automation for the lowest entry price?
MailerLite's Comfort plan ($12/month) includes up to 50 automations and an AI writing assistant, while its Free plan supports 3 automations at no cost. By comparison, ActiveCampaign's $15/month Starter plan and GetResponse's $19/month Starter plan both cap automation at limited workflows (5 actions per automation and 1 workflow, respectively).