Omnisend vs MailerLite: Pricing, Features & Free Plan Comparison
Last updated August 21, 2026
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Still deciding between MailerLite and Omnisend?
MailerLite and Omnisend both start with a $0/month free plan, but they emphasize different things. MailerLite's Free plan allows up to 250 subscribers, 2,500 monthly emails, and 2 user seats, plus a visual automation builder (3 automations) on that same free tier. Its paid Comfort plan ($12/month) adds an AI writing assistant, more automations, and landing pages, making it a straightforward pick for teams that want email marketing, automation, and AI content help without a large budget. Omnisend's Free plan covers 500 emails/month and 250 contacts, and its paid tiers bundle SMS marketing and unlimited Web Push notifications alongside email — features not present in MailerLite's data. Its Pro plan ($41.30/month, reflecting a 3-month upfront discount) adds AI-powered personalizations. Teams that need SMS and web push channels alongside email should look at Omnisend; teams prioritizing a lower-cost entry to automation and AI-assisted email content should look at MailerLite.
Compare the free plans, automation limits, and AI content features side by side based on your subscriber count and channel needs before committing to a paid tier.
Feature-by-feature comparison
| Feature | MailerLite | Omnisend | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 5/5 | 4/5 | MailerLite offers a drag & drop newsletter editor across its Free, Comfort, and Power plans. Omnisend lists an 'Email Builder' feature across its plan comparison table, though the data does not specify editor capabilities in the same detail. |
| Marketing automation workflows | 4/5 | 4/5 | MailerLite includes a visual automation builder on every plan but caps automations by tier (Free: 3, Comfort: 50, Power: unlimited). Omnisend lists 'Marketing automation' as available on all plans, with no automation count limits specified in the data. |
| AI content assistant | 3/5 | 3/5 | MailerLite's AI writing assistant is added starting on the Comfort plan, not included in Free. Omnisend's 'AI powered personalizations' is listed only on its Pro plan. |
| Free forever plan | 4/5 | 4/5 | MailerLite's Free plan supports up to 250 subscribers, 2,500 monthly emails, and 2 user seats. Omnisend's Free plan supports 500 emails/month, 250 contacts, and 500 Web Push notifications, with no credit card required. |
Frequently asked questions
How does MailerLite pricing compare to Omnisend pricing?
MailerLite's paid plans start at $12/month (Comfort, or $10.80/month billed annually) and $25/month (Power), plus a custom Enterprise tier for 200K+ subscribers. Omnisend's paid plans are listed at $11.20/month (Standard) and $41.30/month (Pro), with those prices reflecting a 30% discount for 3-month upfront payment before reverting to standard monthly billing.
Do MailerLite and Omnisend both offer free plans?
Yes. MailerLite's Free plan supports up to 250 subscribers, 2,500 monthly emails, and 2 user seats. Omnisend's Free plan supports 500 emails/month and 250 contacts, with no credit card required to sign up.
Is it easy to switch from Omnisend to MailerLite or vice versa?
The provided data does not include details on data migration tools, import processes, or switching support for either platform, so this should be confirmed directly with each vendor before switching.
Which platform includes AI content assistance?
Both do, but at different tiers. MailerLite includes an AI writing assistant starting on its Comfort plan. Omnisend advertises 'AI powered personalizations' on its Pro plan only; neither offers this on their respective Free plans.
Who is MailerLite best suited for?
Based on the listed features, MailerLite fits teams that want an email builder, automation, and AI content assistance at a lower paid entry point ($12/month for Comfort), along with e-commerce integrations for Stripe, Shopify, and WooCommerce.
Who is Omnisend best suited for?
Omnisend fits teams that want SMS marketing and Web Push notifications bundled with email marketing and automation, particularly on its Standard and Pro plans, which include unlimited Web Push notifications and SMS credits.