MailerLite vs Moosend: A Feature-by-Feature Comparison
Last updated August 21, 2026
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Still deciding between MailerLite and Moosend?
MailerLite and Moosend both cover core email marketing needs but differ in structure. MailerLite offers a permanent Free plan (up to 250 subscribers) and paid tiers starting at $12/month (Comfort) and $25/month (Power), with A/B testing across email, forms, and landing pages built in. Its weak spots are deliverability tools, which are only listed under the custom Enterprise plan, and transactional email, which routes through the separate MailerSend product. Moosend starts at $9/month (Pro) with contact tiers scaling up to 1,000,000 via a slider, and lists deliverability optimization and transactional email as included on more of its plans, though it uses a 30-day free trial rather than a lasting free tier. Teams that want a no-cost starting plan and granular A/B testing options may prefer MailerLite. Teams that want built-in deliverability support and transactional email without a separate product, and don't need a permanent free plan, may prefer Moosend.
Review the plan details and feature tiers above, then compare pricing pages directly to confirm current limits before you commit.
Feature-by-feature comparison
| Feature | MailerLite | Moosend | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 5/5 | Both offer drag-and-drop email builders across free and paid tiers. Moosend lists the builder on every plan including its free trial; MailerLite includes it on Free, Comfort and Power. |
| Marketing automation workflows | 4/5 | 4/5 | MailerLite includes automation on all plans but caps the free tier at 3 automations (50 on Comfort, unlimited on Power). Moosend offers automation workflows on all plans, though its free trial is limited to 1 published workflow. |
| Landing page builder | 4/5 | 4/5 | MailerLite's landing page limits scale by plan (1 on Free, 10 on Comfort, unlimited on Power). Moosend lists landing pages on every plan but restricts the free trial to 1 unpublished page. |
| A/B testing | 5/5 | 4/5 | MailerLite lists multiple A/B testing types: email, multivariate, forms, and landing page split testing. Moosend lists a single A/B Testing feature under Reporting & Analytics, available on all plans. |
| AI content assistant | 3/5 | 4/5 | MailerLite's AI writing assistant is only listed starting at the Comfort plan, not on Free. Moosend's AI Writer is noted as accessible during the free trial and presumably on paid plans. |
| Transactional email API | 2/5 | 4/5 | MailerLite handles transactional email through a separate product, MailerSend, rather than a built-in feature. Moosend includes transactional emails on Pro and Enterprise, listed as an add-on on Moosend+. |
| Deliverability tools (warm-up, monitoring) | 2/5 | 5/5 | MailerLite lists deliverability support only under its custom Enterprise plan. Moosend lists deliverability & strategy optimization under Support & Services for all plans. |
| Public REST API | 4/5 | 5/5 | MailerLite's API, MCP Server, and webhooks access is marked limited on Free and presumably full on paid plans. Moosend lists API access under Integrations & Connectivity as included on all plans. |
Frequently asked questions
How does MailerLite pricing compare to Moosend pricing?
MailerLite's paid plans start at $12/month for Comfort (up to 500 subscribers, annual-billed equivalent $10.80/month) and $25/month for Power, with a custom Enterprise tier for 200K+ subscribers. Moosend's Pro plan starts at $9/month with contact tiers selectable via a slider from 500 up to 1,000,000 contacts, plus a custom Moosend+ plan and a contact-sales Enterprise plan.
Does Moosend have a free plan like MailerLite?
Not exactly. MailerLite offers a permanent $0/month Free plan for up to 250 subscribers and 2,500 monthly emails. Moosend instead offers a 30-day free trial with no credit card required, covering unlimited email sends for up to 1,000 contacts and 2 team members, rather than an ongoing free tier.
Can I migrate from Moosend to MailerLite, or vice versa?
Migration steps or tools for moving between MailerLite and Moosend are not listed in the vendor data provided here, so check current documentation from each provider before switching.
Who is MailerLite best suited for, and who is Moosend best suited for?
Based on the listed features, MailerLite suits users who want a lasting free plan and detailed A/B testing options (email, multivariate, forms, landing pages). Moosend suits users who want deliverability optimization and transactional email support included on more plans without relying on a separate product, and who are comfortable starting with a time-limited free trial instead of a permanent free plan.
Which platform offers stronger deliverability support?
Moosend lists deliverability & strategy optimization under Support & Services on all plans. MailerLite only lists deliverability support as part of its custom Enterprise plan.
Do both tools support transactional email?
Moosend includes transactional emails on its Pro and Enterprise plans, with it listed as an add-on on Moosend+. MailerLite does not build transactional email into its core plans; instead, all MailerLite plans point users to a separate product, MailerSend, for this feature.