Moosend vs Mailchimp: Feature and Pricing Comparison
Last updated August 21, 2026
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Compare Moosend and Mailchimp for Your Team
Mailchimp fits teams that want a permanent free plan for under 250 contacts and are willing to pay more as they scale — Essentials starts at $13/month but caps automation at 4 flow steps, and AI content tools only unlock on Standard ($20/month) and Premium ($350/month). Moosend fits teams that want A/B testing, automation workflows, and an AI writer available from day one, including during its 30-day free trial (no credit card required), with Pro plans starting at $9/month and pricing that scales by contact tier rather than forcing a plan upgrade for core features. If a no-cost long-term plan for a very small list matters most, Mailchimp's free tier is the deciding factor. If broader feature access at a lower entry price and flexible contact-based pricing matters more, Moosend is the better starting point. Buyers with large contact lists or complex team structures should check current pricing pages, since Moosend's higher tiers (Moosend+ and Enterprise) require contacting sales.
Review automation limits, A/B testing access, and AI content tools side by side before you commit to a plan.
Feature-by-feature comparison
| Feature | Mailchimp | Moosend | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | Mailchimp supports automation on Essentials and above, but Essentials caps flows at 4 steps while Standard/Premium allow up to 200; not confirmed on the free plan. Moosend includes automation workflows on all plans, but the free trial is limited to 1 published workflow. |
| A/B testing | 3/5 | 5/5 | Mailchimp lists A/B testing starting at the Essentials plan, so it's unavailable on the free plan. Moosend lists A/B Testing under Reporting & Analytics for all plans, including the free trial, with no stated restriction. |
| AI content assistant | 3/5 | 4/5 | Mailchimp offers generative AI features at no added cost, but only on Standard and Premium plans — not on Essentials or the free plan. Moosend's FAQ mentions an 'AI Writer' available during the free trial and presumably on paid plans, though this isn't explicitly confirmed for every tier. |
Frequently asked questions
Does Mailchimp or Moosend offer a free plan?
Mailchimp has a free plan for accounts with under 250 contacts, limited to core features. Moosend does not list a permanent free plan; instead it offers a 30-day free trial with no credit card required, including unlimited email sends for up to 1,000 contacts and 2 team members.
How does Moosend pricing compare to Mailchimp pricing?
Moosend's Pro plan starts at $9/month with contact tiers selectable via a slider up to 1,000,000 contacts. Mailchimp's paid plans start at $13/month for Essentials and scale to $350/month for Premium (a promotional rate of $297.50/month for 12 months is also mentioned), with Premium including unlimited contacts, users, and audiences.
Is A/B testing available on the cheapest plans of both tools?
On Mailchimp, A/B testing is tied to the Essentials plan and above, so it is not available on the free plan. On Moosend, A/B testing is listed under Reporting & Analytics for all plans, including the free trial.
Can I switch from Mailchimp to Moosend or vice versa?
The provided vendor data does not include specific migration or import/export tooling details for either platform, so check each vendor's current documentation to confirm what data can be transferred before switching.
Do both platforms include AI content generation tools?
Mailchimp includes generative AI features at no additional cost, but only on the Standard and Premium plans — not on Essentials or the free plan. Moosend's FAQ references an 'AI Writer' available during the free trial and presumably on paid plans, though this isn't fully detailed in the plan comparison.
Who should consider Mailchimp versus Moosend?
Mailchimp suits teams with a small, stable contact list (under 250) that want a no-cost plan with room to add paid features later. Moosend suits teams that want automation, A/B testing, and AI writing access from the start of a trial, with pricing that scales by contact volume starting at $9/month on the Pro plan.