Omnisend vs Kit: Marketing Automation, SMS & Pricing Compared
Last updated August 21, 2026
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Compare Omnisend and Kit for Your List
Kit's free Newsletter plan supports up to 10,000 subscribers at $0/mo, which suits creators and newsletter-first businesses that want to grow a large list before paying anything. Its paid Creator and Pro tiers unlock unlimited visual automations and SMS marketing, but SMS and deliverability tools are gated behind paid plans starting at $33/mo (billed yearly). Omnisend's free plan is capped much lower, at 250 contacts and 500 emails/mo, making it a better fit for very small lists or quick testing rather than long-term free use. However, Omnisend includes marketing automation and SMS/MMS credits across all its plans, including entry-level paid tiers, and its Pro plan adds per-SMS pricing as low as $0.007. Choose Kit if you run a newsletter-heavy list and want to stay free longer while scaling subscribers. Choose Omnisend if you need SMS and automation bundled together from the start, even on a smaller contact list, and prefer predictable email/contact-based tiers over subscriber-count-only pricing.
Review free plan limits, automation depth, and SMS availability side by side before committing to a paid tier.
Feature-by-feature comparison
| Feature | Kit | Omnisend | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | Kit: Newsletter plan includes 1 basic Visual Automation; Creator and Pro include unlimited Visual Automations and sequences. Omnisend: marketing automation is listed as available on all plans, including its free plan, per the vendor comparison table. |
| SMS marketing | 3/5 | 4/5 | Kit: SMS marketing is listed as a Creator-plan feature and above, not included in the free Newsletter plan. Omnisend: SMS/MMS monthly credits are available across plans, with Pro adding SMS starting at $0.007/SMS. |
| Free forever plan | 5/5 | 3/5 | Kit's Newsletter plan is $0/mo for up to 10,000 subscribers with no credit card required. Omnisend's Free plan is $0/mo but limited to 500 emails/mo and 250 contacts, also with no credit card required. |
Frequently asked questions
How does Omnisend pricing compare to Kit's pricing?
Kit charges based on subscriber count with three tiers: Newsletter (free, up to 10,000 subscribers), Creator ($33/mo annual-equivalent for 1,000 subscribers), and Pro ($66/mo annual-equivalent for 1,000 subscribers). Omnisend prices based on contacts and email volume: Free ($0/mo, 250 contacts, 500 emails/mo), Standard ($11.20/mo shown with a 3-month upfront discount, 500 contacts, 6,000 emails/mo), and Pro ($41.30/mo shown with the same discount, 2,500 contacts, unlimited emails, plus SMS starting at $0.007/SMS). Check current vendor pricing pages, as discounted rates may change.
Does Omnisend or Kit have a free plan?
Both offer a free plan with no credit card required. Kit's Newsletter plan is free for up to 10,000 subscribers. Omnisend's Free plan is capped at 250 contacts and 500 emails/mo, which is a lower ceiling than Kit's free tier.
Can I switch from Kit to Omnisend or vice versa?
The provided data does not include details on migration tools, import processes, or data-transfer support between the two platforms. Check each vendor's current documentation or support resources for migration specifics before switching.
Which is better for SMS marketing, Omnisend or Kit?
Omnisend includes SMS/MMS credits across its plans, including its lower tiers, with Pro offering SMS starting at $0.007/SMS. Kit only includes SMS marketing starting at the Creator plan, so it is not available on Kit's free Newsletter plan.
Who is Kit best suited for, and who is Omnisend best suited for?
Kit fits newsletter-focused creators who want a large free subscriber allowance (up to 10,000) before paying, with automation features scaling up on paid Creator and Pro plans. Omnisend fits businesses that want marketing automation and SMS bundled together from the start, even on a smaller free or entry-level paid contact list.
What automation features are included on each platform's cheapest paid plan?
Kit's Creator plan ($33/mo annual-equivalent) includes unlimited Visual Automations and sequences plus SMS marketing. Omnisend's Standard plan ($11.20/mo, shown with a 3-month upfront discount) includes marketing automation as listed across all Omnisend plans, along with SMS/MMS credits.