GetResponse vs HubSpot: Which Marketing Platform Fits Your Budget?
Last updated August 22, 2026
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Still deciding between GetResponse and HubSpot?
GetResponse fits teams that want email marketing and automation at a predictable, low monthly cost. AI content tools and automation workflows are included from the $19/mo Starter plan, though transactional email, dedicated IPs, and SMS are locked behind the custom-priced Enterprise tier. HubSpot fits teams that need a built-in CRM alongside marketing tools and are prepared to pay more as they scale: the Free tier covers up to 2 users with no credit card, but Professional ($890/mo) and Enterprise ($3,600/mo) plans add required one-time onboarding fees of $3,000 and $7,000 respectively. If your priority is affordable, all-in-one email automation with AI writing help baked into every tier, GetResponse is the more direct fit. If you need CRM-integrated marketing automation with lead scoring and are budgeting for a larger contract, HubSpot's higher tiers deliver that, at a materially higher price point.
Compare current plan details directly with each vendor to confirm pricing, contact limits, and feature availability for your team size before committing.
Feature-by-feature comparison
| Feature | GetResponse | HubSpot | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 3/5 | GetResponse: 1 workflow on Starter ($19/mo), unlimited on Marketer+ ($59/mo). HubSpot: 'simple' automation on Starter ($20/mo), omni-channel automation with unlimited actions only on Professional ($890/mo) or Enterprise ($3,600/mo). |
| AI content assistant | 5/5 | 3/5 | GetResponse includes AI-powered content generators on every plan, including Starter. HubSpot references a Content Agent and AI email template uploads, but the 100 template uploads/month cap is limited to Professional and Enterprise tiers. |
| Transactional email API | 2/5 | 3/5 | GetResponse lists transactional email only under its custom-priced Enterprise plan. HubSpot lists a marketing email single send API as a feature row, but the exact tier where it becomes available is not specified in vendor data. |
| Deliverability tools (warm-up, monitoring) | 2/5 | 4/5 | GetResponse restricts dedicated sending domain and dedicated IP to Enterprise only. HubSpot offers email health reporting across all tiers, with limited features on Free/Starter and additional features on Professional/Enterprise. |
Frequently asked questions
How does GetResponse pricing compare to HubSpot pricing?
GetResponse's paid plans start at $19/mo (Starter) up to $69/mo (Creator), with custom Enterprise pricing above that. HubSpot starts at $0/mo (Free, up to 2 users), $20/mo (Starter), then jumps to $890/mo (Professional, plus a one-time $3,000 onboarding fee) and $3,600/mo (Enterprise, plus a one-time $7,000 onboarding fee).
Does GetResponse or HubSpot have a free plan?
HubSpot offers a Free tier for up to 2 users with no credit card required. GetResponse's pricing data provided starts at the $19/mo Starter plan; no free plan is listed for GetResponse.
Can I switch from HubSpot to GetResponse, or vice versa?
The provided vendor data does not include details on migration tools or import support between the two platforms. Check each vendor's current documentation or support channels for migration specifics before switching.
Which platform is better for small teams on a tight budget?
GetResponse's Starter and Marketer plans ($19-$59/mo) include unlimited email sends and AI content tools at low, predictable costs. HubSpot's Free and Starter tiers ($0-$20/mo) are also budget-friendly, but its more advanced automation and CRM features require the much higher-priced Professional or Enterprise plans.
Who is GetResponse best suited for, and who is HubSpot best suited for?
GetResponse suits teams focused on email marketing and automation who want AI content assistance included at every price tier without a large budget. HubSpot suits teams that need marketing automation combined with a built-in CRM and lead scoring, and who can budget for higher-cost tiers as their contact volume and feature needs grow.
Do both platforms offer AI content generation?
Yes. GetResponse includes AI-powered content generators across all plans, including Starter. HubSpot offers a Content Agent and AI email template upload capability, though the 100 template uploads/month allowance is limited to the Professional and Enterprise tiers.