GetResponse vs GoHighLevel: Which Platform Fits Your Team?
Last updated August 22, 2026
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Compare GetResponse and GoHighLevel Plans Side by Side
GetResponse and GoHighLevel serve different buying patterns. GetResponse's Starter plan begins at $19/month with unlimited email sends, a landing page builder, and AI content tools included from the entry tier, making it a lower-cost option for a single business focused on email marketing, funnels, and content creation. Its automation and ecommerce features expand at the Marketer tier ($59/month), while SMS marketing and transactional email are reserved for the custom-priced Enterprise plan. GoHighLevel starts higher at $97/month but bundles CRM, workflow automation, SMS, AI content tools, and payment integrations as core features from the start, plus multi-sub-account support that scales to unlimited accounts and users on the Unlimited and Agency Pro plans. Buyers running or managing multiple client accounts, or who need built-in CRM and payment processor integrations (Stripe, PayPal, Square, and others), may find GoHighLevel's structure a better match. Buyers who primarily need email marketing, landing pages, and AI writing help at a lower monthly cost may prefer GetResponse.
Review pricing tiers and feature availability for both platforms before you commit, based only on the vendors' listed plans and features.
Feature-by-feature comparison
| Feature | GetResponse | GoHighLevel | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 5/5 | GetResponse Starter includes only 1 automation workflow; unlimited workflows require Marketer plan or above. GoHighLevel lists Workflow Automation as a core feature without a stated tier restriction. |
| Landing page builder | 5/5 | 5/5 | GetResponse includes its landing page builder on all plans (Starter through Enterprise). GoHighLevel includes a Website & Funnel Builder as a core feature. |
| SMS marketing | 2/5 | 4/5 | GetResponse only lists SMS marketing under its custom-priced Enterprise plan. GoHighLevel includes Email + SMS Marketing as a core feature, though usage-based charges apply. |
| AI content assistant | 5/5 | 4/5 | GetResponse includes AI-powered content generators across all plans, including Starter. GoHighLevel includes Content AI and Funnel AI as core features, but usage-based AI charges apply on top. |
| E-commerce integrations | 4/5 | 5/5 | GetResponse's abandoned cart recovery, sales funnels, and promo codes/revenue reports start at the Marketer tier, not Starter. GoHighLevel lists Payments & Invoicing as a core feature with integrations to Stripe, PayPal, NMI, Authorize.net, Square, Adyen, and Razorpay. |
Frequently asked questions
What does GetResponse cost compared to GoHighLevel?
GetResponse's Starter plan is $19/month, Marketer is $59/month, and Creator is $69/month, with custom Enterprise pricing above that. GoHighLevel starts at $97/month for Starter, $297/month for Unlimited, and $497/month for Agency Pro, with custom Enterprise pricing as well.
Does either GetResponse or GoHighLevel offer a free plan?
GoHighLevel does not offer a free-forever plan; it provides only a 14-day free trial. A free plan for GetResponse is not listed in the available pricing data, so check current vendor pricing to confirm.
Can I migrate from GoHighLevel to GetResponse or vice versa?
No specific migration tools or import/export processes between the two platforms are listed in the provided data. Check each vendor's current documentation or support team for migration guidance before switching.
Who is GetResponse best suited for?
Based on its pricing and feature tiers, GetResponse fits users who want email marketing, landing pages, and AI content tools at a lower entry price ($19/month), with automation and ecommerce features unlocking at the Marketer tier.
Who is GoHighLevel best suited for?
GoHighLevel bundles CRM, workflow automation, SMS, AI content tools, and payment integrations as core features starting at $97/month, and supports multiple sub-accounts, which fits users managing several accounts or client workspaces.
Does GoHighLevel charge extra for SMS or AI features?
Yes, GoHighLevel's SMS marketing and AI content tools (Content AI and Funnel AI) are listed as core features but come with usage-based charges on top of the plan price.