Flodesk vs Kit: Which Email Marketing Tool Fits Your Business?
Last updated August 21, 2026
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Still deciding between Flodesk and Kit?
Flodesk and Kit both offer free plans and unlimited landing pages, but they scale differently. Flodesk's Free plan has no stated subscriber limit and includes forms, landing pages, and email sending, with unlimited workflows arriving on the Pro plan ($28/mo at 1,000 subscribers) and ecommerce features like abandoned cart automations reserved for the Everything plan ($54/mo). Kit's Newsletter plan is free for up to 10,000 subscribers and includes one basic automation, with unlimited automations and sequences unlocked on Creator ($33/mo) and full ecommerce integrations (Shopify, Fourthwall, Wix abandon-checkout recovery) gated to Pro ($66/mo). Choose Flodesk if you want unlimited automation workflows at a lower price point once you're ready to pay, or if a free-tier landing page builder matters most early on. Choose Kit if you need a large free-tier subscriber cap (10,000) before paying anything, or if SMS marketing and deliverability reporting are priorities, accepting a higher price ceiling for full ecommerce and Pro-tier features.
Compare the plans that match your subscriber count and automation needs before committing to a paid tier.
Feature-by-feature comparison
| Feature | Flodesk | Kit | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | Flodesk: unlimited workflows on Pro plan, with a limited-time 1-workflow bonus on Lite. Kit: Newsletter plan includes 1 basic Visual Automation; Creator and Pro include unlimited automations and sequences. |
| Landing page builder | 5/5 | 5/5 | Flodesk includes forms and landing pages on its Free plan. Kit offers unlimited landing pages and forms on all plans, including its free Newsletter tier. |
| E-commerce integrations | 3/5 | 2/5 | Flodesk's Everything plan ($54/mo) adds unlimited integrated checkouts, sales pages/funnels, subscriptions, and abandoned cart automations. Kit's abandon checkout recovery (Shopify, Fourthwall, Wix) is listed only on the Pro plan ($66/mo), a narrower integration set. |
| Free forever plan | 4/5 | 5/5 | Flodesk's Free plan ($0/mo) includes forms, landing pages, templates, segmentation, and sending with no stated subscriber cap. Kit's Newsletter plan is also $0/mo but explicitly supports up to 10,000 subscribers with no credit card required. |
Frequently asked questions
How does Flodesk pricing compare to Kit pricing?
Flodesk's paid plans start at $25/mo (Lite) for 1,000 subscribers, scaling to $28/mo (Pro) and $54/mo (Everything), with lower annual rates at higher subscriber tiers. Kit's paid plans start at $33/mo (Creator) and $66/mo (Pro) for 1,000 subscribers on annual billing. Kit's free Newsletter plan supports up to 10,000 subscribers, while Flodesk's free plan does not state a subscriber limit.
Does Flodesk or Kit have a free plan?
Both do. Flodesk's Free plan ($0/mo) includes forms, landing pages, templates, segmentation, and email sending with no stated subscriber limit. Kit's Newsletter plan ($0/mo) supports up to 10,000 subscribers and requires no credit card.
Can I switch from Kit to Flodesk or vice versa?
The provided data doesn't include specific migration or import tools for either platform, so check current vendor documentation for subscriber list migration details before switching.
Which plan do I need for ecommerce features?
On Flodesk, ecommerce integrations (integrated checkouts, sales pages/funnels, subscriptions, abandoned cart automations) require the Everything plan at $54/mo. On Kit, abandon checkout recovery integrating with Shopify, Fourthwall, and Wix is listed only for the Pro plan at $66/mo.
Who is Flodesk best suited for?
Based on the listed features, Flodesk suits users who want unlimited automation workflows at a lower price point (Pro plan, $28/mo) and a free plan with built-in landing pages, without needing a specific subscriber cap disclosed.
Who is Kit best suited for?
Kit suits users who want a larger free-tier subscriber allowance (up to 10,000 on Newsletter) and access to SMS marketing and deliverability reporting tools, available on Creator and Pro plans respectively.