Constant Contact vs Kit: Which Email Marketing Platform Fits Your Business?
Last updated August 21, 2026
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Still deciding between Constant Contact and Kit?
Constant Contact and Kit serve different priorities. Constant Contact suits businesses that want ecommerce marketing baked in from the start — Shopify and other integrations, event hosting, and payment collection are available on every plan, plus AI-assisted email content from the Lite tier up. Its pricing scales with contact count and starts at $20/month with no free tier. Kit fits creators and smaller lists better: the Newsletter plan is free for up to 10,000 subscribers and includes a basic automation and unlimited landing pages. Teams needing SMS marketing or ecommerce automation (abandoned checkout recovery) must upgrade to Kit's Creator or Pro plans, respectively. If budget is tight and you're starting from zero, Kit's free plan is the lower-risk entry point. If ecommerce integrations and automation depth matter more than cost from day one, Constant Contact's paid-only structure delivers more out of the box.
Compare pricing tiers and feature access side by side to match the platform to your list size, budget, and ecommerce needs before you commit.
Feature-by-feature comparison
| Feature | Constant Contact | Kit | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 3/5 | Constant Contact offers 1 template on Lite, 3 templates plus AI campaign builder on Standard, and unlimited custom automations on Premium. Kit includes 1 basic automation on the free Newsletter plan, with unlimited automations and sequences only on paid Creator/Pro tiers. |
| SMS marketing | 4/5 | 3/5 | Constant Contact bundles 500 SMS messages into Premium ($68/mo) and offers add-on SMS from $10/mo on Lite/Standard. Kit includes SMS marketing starting at the Creator plan ($33/mo equivalent), not on its free Newsletter tier. |
| A/B testing | 3/5 | 4/5 | Constant Contact offers subject line A/B testing from the Standard plan up ($75/mo). Kit includes subject line testing on Newsletter and Creator, and advanced testing of subject lines plus content on Pro, making it available at a lower cost point including free. |
| E-commerce integrations | 5/5 | 2/5 | Constant Contact includes ecommerce marketing features and 300 total integrations (including Shopify), plus event hosting and payment collection, on all plans. Kit limits its ecommerce integration (abandoned checkout recovery with Shopify, Fourthwall, Wix) to the Pro plan only. |
Frequently asked questions
What is the price difference between Constant Contact and Kit?
Constant Contact starts at $20/month for its Lite plan (pricing scales with contact count), with Standard at $75/month and Premium at $68/month including 500 SMS messages. Kit offers a free Newsletter plan for up to 10,000 subscribers, with paid tiers at $33/month (Creator) and $66/month (Pro) at the 1,000-subscriber rate, billed yearly.
Does Constant Contact or Kit have a free plan?
Kit has a free Newsletter plan supporting up to 10,000 subscribers with no credit card required, including one basic automation and unlimited landing pages/forms. Constant Contact does not list a free plan; its lowest tier, Lite, starts at $20/month.
Can I migrate from Kit to Constant Contact or vice versa?
The provided data doesn't detail a migration tool or process for moving between the two platforms. Check current vendor documentation or support resources for specific migration steps and data compatibility.
Which platform is better for ecommerce sellers?
Constant Contact includes ecommerce marketing features and integrations (including Shopify) across all plans, along with the ability to host events and take payments. Kit's ecommerce integration—abandoned checkout recovery with Shopify, Fourthwall, and Wix—is limited to its Pro plan only.
Who is Constant Contact best suited for?
Businesses that want ecommerce integrations, event hosting, and payment collection available on every plan, and that don't need a free tier, may find Constant Contact's feature set more complete from the entry-level Lite plan.
Who is Kit best suited for?
Creators and smaller senders who want to start free (up to 10,000 subscribers on the Newsletter plan) with unlimited landing pages and basic automation, upgrading to Creator or Pro only as they need SMS marketing, advanced A/B testing, or ecommerce features.