AWeber vs MailerLite: Which Email Marketing Platform Fits Your Team?
Last updated August 22, 2026
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Still deciding between AWeber and MailerLite?
AWeber and MailerLite both cover the core of email marketing—drag-and-drop building, automation, landing pages and A/B testing—but they differ in where the value sits. AWeber's Lite plan starts at $12.50/month with no true $0 tier (only a 14-day trial referenced), while its Plus and Done For You plans at $20/month unlock unlimited lists, landing pages, automations and users, plus a paid setup service for teams that want hands-on onboarding. MailerLite offers an actual free plan for up to 250 subscribers and 2,500 monthly emails, plus more granular A/B testing (including multivariate and landing page tests) on its paid tiers. However, MailerLite gates its AI writing assistant behind Comfort and above, and lists deliverability support only under its custom Enterprise plan. Teams that want unlimited automation and landing pages without hitting a subscriber ceiling on entry-level pricing should look at AWeber Plus. Teams testing the waters with a small list, or wanting to start at $0, should consider MailerLite's Free plan first.
Compare current plan limits, automation caps and support options directly on each vendor's pricing page before you commit.
Feature-by-feature comparison
| Feature | AWeber | MailerLite | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 4/5 | Both offer a drag-and-drop email builder available across their respective plans; no functional gaps are noted in either dataset. |
| Marketing automation workflows | 4/5 | 4/5 | AWeber caps automations at 3 on Lite but goes unlimited on Plus/Done For You. MailerLite scales automation limits by plan: 3 on Free, 50 on Comfort, unlimited on Power. |
| Landing page builder | 4/5 | 3/5 | AWeber offers 3 landing pages on Lite and unlimited on Plus/Done For You. MailerLite is more restrictive at entry level: 1 page on Free, 10 on Comfort, unlimited only on Power. |
| A/B testing | 4/5 | 5/5 | AWeber lists email split testing and sign-up form split testing. MailerLite lists a broader set: email A/B, multivariate testing, forms A/B testing, and landing page A/B split testing. |
| AI content assistant | 4/5 | 3/5 | AWeber lists an AI Subject Line Assistant and AI Writing Assistant without a stated plan restriction. MailerLite's AI writing assistant is only available from the Comfort plan up, not on Free. |
| E-commerce integrations | 4/5 | 4/5 | AWeber lists an Ecommerce section plus Shopify, WooCommerce and PayPal integrations. MailerLite lists ecommerce integrations plus Stripe, Shopify and WooCommerce. |
| Deliverability tools (warm-up, monitoring) | 4/5 | 2/5 | AWeber includes 'detailed deliverability reporting' as a general feature. MailerLite lists deliverability support only as part of its custom Enterprise plan, not confirmed on lower tiers. |
| Free forever plan | 2/5 | 5/5 | AWeber shows a 'Get AWeber Free' CTA but no distinct free plan with limits is detailed—only a 14-day trial is described. MailerLite has a confirmed $0/month Free plan for up to 250 subscribers and 2,500 monthly emails. |
| Public REST API | 3/5 | 4/5 | AWeber references an 'Email marketing API' in its Developers footer section without plan-level detail. MailerLite explicitly notes its API, MCP Server and Webhooks are limited on Free and presumably full on paid plans. |
Frequently asked questions
How does AWeber's pricing compare to MailerLite's?
AWeber starts at $12.50/month (Lite) and moves to $20/month for Plus or Done For You, the latter adding a paid setup service with a $599 (promo $1) or $79 setup fee. MailerLite starts at $0/month (Free, up to 250 subscribers), then $12/month (Comfort) and $25/month (Power), with lower annual-billed equivalents of $10.80 and $22.50. MailerLite also offers a custom-priced Enterprise plan for 200K+ subscribers.
Does AWeber or MailerLite have a free plan?
MailerLite has a confirmed $0/month Free plan supporting up to 250 subscribers and 2,500 monthly emails with 2 user seats. AWeber shows a 'Get AWeber Free' link in its navigation, but the pricing data provided only describes a 14-day trial rather than a distinct ongoing free plan—check current AWeber pricing to confirm.
Can I migrate from AWeber to MailerLite or vice versa?
The provided data doesn't include specific migration or import tooling details for either platform, so this should be confirmed directly with each vendor before switching.
Who is AWeber best suited for?
Based on the listed features, AWeber suits teams that want unlimited automations, landing pages, segments and users once they move past the Lite plan, plus optional done-for-you setup support for hands-on onboarding.
Who is MailerLite best suited for?
MailerLite fits smaller lists or budget-conscious teams that want to start at $0 with the Free plan, and those who value more granular A/B/multivariate testing options as they scale to Comfort or Power.
Does either platform include AI writing tools?
AWeber lists an AI Subject Line Assistant and AI Writing Assistant without a stated plan restriction. MailerLite includes an AI writing assistant only from the Comfort plan and above—it is not part of the Free plan's core features.