AWeber vs Kit (ConvertKit): Which Email Marketing Platform Fits Your Team?
Last updated August 22, 2026
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Compare AWeber and Kit Side by Side
AWeber and Kit (formerly ConvertKit) both cover core email marketing needs but differ in how features are packaged. AWeber's Plus plan ($20/mo) unlocks unlimited landing pages, automations, and users, plus deliverability reporting and ecommerce integrations without pushing you to a top-tier plan. That makes it a fit for small businesses that want automation and ecommerce features without paying for the highest tier. Kit's free Newsletter plan supports up to 10,000 subscribers with unlimited landing pages and one basic automation, making it a low-cost entry point for creators and newsletter writers just starting out. However, Kit reserves deliverability reporting, advanced A/B testing, and ecommerce integrations for its Pro plan ($66/mo equivalent), so teams that need those features together should budget for the higher tier. Choose AWeber if you want mid-tier access to automation, ecommerce, and deliverability tools. Choose Kit if you want a genuinely free starting plan and are willing to upgrade to Pro for advanced testing and ecommerce features.
Review pricing tiers, automation limits, and deliverability features for both platforms before choosing your email marketing tool.
Feature-by-feature comparison
| Feature | AWeber | Kit | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | AWeber caps automations at 3 on Lite but goes unlimited on Plus ($20/mo). Kit includes 1 basic automation free on Newsletter, with unlimited automations on Creator and Pro. |
| Landing page builder | 4/5 | 5/5 | AWeber limits Lite to 3 landing pages, unlimited on Plus. Kit offers unlimited landing pages and forms on every plan, including its free Newsletter tier. |
| A/B testing | 4/5 | 3/5 | AWeber lists email and sign-up form split testing without stated plan restrictions. Kit offers basic subject-line testing on Newsletter/Creator, but advanced subject-line and content testing only on Pro. |
| E-commerce integrations | 4/5 | 3/5 | AWeber lists Shopify, WooCommerce, and PayPal integrations without a stated plan restriction. Kit's abandoned checkout recovery integrations (Shopify, Fourthwall, Wix) are listed only for the Pro plan. |
| Deliverability tools (warm-up, monitoring) | 4/5 | 3/5 | AWeber includes detailed deliverability reporting as a general feature. Kit lists deliverability reporting exclusively on its Pro plan. |
| Free forever plan | 2/5 | 5/5 | AWeber shows a 'Get AWeber Free' CTA but its pricing table only details a 14-day trial, not a distinct free plan. Kit's Newsletter plan is a genuine $0/mo option for up to 10,000 subscribers, no credit card required. |
| Public REST API | 3/5 | 3/5 | AWeber references an 'Email marketing API' in its Developers footer section with limited detail. Kit documents an API in its automation section but doesn't state which plans include it. |
Frequently asked questions
How does AWeber pricing compare to Kit?
AWeber's Lite plan starts at $12.50/mo with limited lists, landing pages, automations, and users, while Plus is $20/mo with unlimited versions of those. Kit's Newsletter plan is $0/mo for up to 10,000 subscribers, Creator is a $390/year plan (roughly $33/mo equivalent) for 1,000 subscribers, and Pro is $790/year (roughly $66/mo equivalent) for 1,000 subscribers.
Does AWeber or Kit have a free plan?
Kit has a clearly defined free plan (Newsletter) supporting up to 10,000 subscribers with no credit card required. AWeber displays a 'Get AWeber Free' call-to-action, but its published pricing table only describes a 14-day trial rather than a distinct ongoing free plan.
Can I migrate from AWeber to Kit or vice versa?
The provided data doesn't include details on migration tools or subscriber import processes for either platform, so check current vendor documentation for specific migration steps between AWeber and Kit.
Who should use AWeber instead of Kit?
Teams that want deliverability reporting, ecommerce integrations, and A/B testing without needing the highest-priced plan may prefer AWeber, since these features are listed as generally available rather than gated to a top tier.
Who should use Kit instead of AWeber?
Creators and newsletter writers who want a genuine free plan to start with, and unlimited landing pages from day one, may prefer Kit. Those needing advanced A/B testing, deliverability reporting, or ecommerce integrations should plan to upgrade to Kit's Pro plan.
Which plans include marketing automation on each platform?
AWeber includes up to 3 automations on its Lite plan and unlimited automations on Plus and Done For You. Kit includes 1 basic automation on its free Newsletter plan and unlimited automations on Creator and Pro.