ActiveCampaign vs Omnisend
Last updated August 21, 2026
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Compare ActiveCampaign and Omnisend for your team
ActiveCampaign fits teams that need a built-in CRM, ecommerce integrations, and multi-user access as they grow — Pro and Enterprise plans support 3-5 users and remove the 5-action-per-automation cap that applies to the $15/mo Starter tier. There's no free plan, and plans are billed annually. Omnisend fits budget-conscious or ecommerce-focused senders who want to start at $0/mo with 500 emails and 250 contacts before committing spend. Its Standard and Pro tiers add SMS marketing and, on Pro only, AI-powered personalization, but contact limits stay comparatively low (up to 2,500 on Pro) even as email volume becomes unlimited. Choose ActiveCampaign if you need CRM plus multi-step automation without action caps and multiple seats. Choose Omnisend if you want to test the platform for free first and need SMS alongside email at a lower entry price.
Review plan limits, automation caps, and AI feature availability side by side before you commit to a paid tier.
Feature-by-feature comparison
| Feature | ActiveCampaign | Omnisend | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 5/5 | ActiveCampaign offers marketing automation on all plans, but Starter caps automations at 5 actions per workflow; Plus and above are unlimited. Omnisend lists marketing automation on every plan, including Free, with no stated action limit. |
| AI content assistant | 3/5 | 3/5 | ActiveCampaign lists generative AI as a top feature but does not specify which plan tiers include it. Omnisend restricts 'AI powered personalizations' to its Pro plan, so it is unavailable on Free or Standard. |
Frequently asked questions
How does ActiveCampaign pricing compare to Omnisend pricing?
ActiveCampaign starts at $15/mo for Starter (1 user, 5 actions per automation, billed annually) and scales to $145/mo for Enterprise (5 users). Omnisend starts at $0/mo for Free (500 emails/mo, 250 contacts), then $11.20/mo for Standard (6,000 emails, 500 contacts) and $41.30/mo for Pro (unlimited emails, 2,500 contacts, SMS from $0.007/SMS); Omnisend's paid prices reflect a 30% discount for 3-month upfront payment, billed monthly after.
Does ActiveCampaign or Omnisend have a free plan?
Omnisend offers a Free plan with 500 emails/mo, 250 contacts, and 500 Web Push notifications, with no credit card required. ActiveCampaign does not list a free plan; its lowest tier is the paid Starter plan at $15/mo.
What should I check before switching from Omnisend to ActiveCampaign or vice versa?
Compare contact and email volume limits: Omnisend's plans cap contacts at 250-2,500 depending on tier, while ActiveCampaign's pricing data does not list contact caps. Also check automation action limits — ActiveCampaign's Starter plan restricts automations to 5 actions, while Omnisend does not list an action cap. If you rely on AI content tools or CRM, confirm which plan tier includes them, since both vendors gate these features by tier.
Which platform includes a built-in CRM?
ActiveCampaign includes CRM and ecommerce integrations across all plans, described as 'Standard' or 'Premium' depending on tier. The Omnisend data provided does not list a built-in CRM feature.
Who is ActiveCampaign best suited for versus Omnisend?
Based on the listed features, ActiveCampaign suits teams wanting CRM, ecommerce integrations, and multiple user seats (3-5 on Pro/Enterprise) with unlimited automation actions above the Starter tier. Omnisend suits senders who want to start free, need SMS marketing alongside email, and are comfortable with lower contact limits at entry-level pricing.
Is AI content assistance available on both platforms?
Both list AI features, but with different access. ActiveCampaign names generative AI as a top feature without specifying which plan tiers include it. Omnisend limits 'AI powered personalizations' to its Pro plan ($41.30/mo), so it is not available on Free or Standard.