ActiveCampaign vs Klaviyo: Which Marketing Platform Fits Your Team?
Last updated August 21, 2026
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Still deciding between ActiveCampaign and Klaviyo?
ActiveCampaign and Klaviyo solve overlapping problems but suit different buyers. ActiveCampaign's tiered pricing (Starter at $15/month up to Enterprise at $145/month) gives teams a path to add users (up to 5 on Enterprise) and unlock landing pages and unlimited automation steps as they grow, making it a fit for businesses that want a structured upgrade path with built-in CRM and ecommerce integrations at every tier. Klaviyo's only listed plan is Free, with limits of 250 profiles, 500 emails/month, $5 of mobile messaging credit, and 10,000 Composer credits — a fit for small teams or early-stage brands testing email/SMS marketing with AI subject line generation before committing budget. If you need multiple users or higher-volume sending, ActiveCampaign's paid tiers offer that structure explicitly; if you want to start at zero cost and evaluate CRM and AI features without payment, Klaviyo's free plan is the documented option here. Check current vendor pricing pages for any plans beyond what's listed.
Compare pricing tiers, CRM capabilities, and AI content tools side by side before you commit.
Feature-by-feature comparison
| Feature | ActiveCampaign | Klaviyo | Notes |
|---|---|---|---|
| Built-in CRM / contact scoring | 4/5 | 4/5 | ActiveCampaign includes Standard or Premium CRM and ecommerce integrations across all plans depending on tier. Klaviyo offers a built-in 'B2C CRM' with Customer Hub, account management, and order tracking, supported on its listed Free plan. |
| AI content assistant | 3/5 | 3/5 | ActiveCampaign lists generative AI as a top feature but does not specify which tier it's available on. Klaviyo includes an AI-powered subject line generator and Composer credits (10,000/month) on its Free plan. |
Frequently asked questions
How much does ActiveCampaign cost compared to Klaviyo?
ActiveCampaign has four paid tiers billed annually: Starter at $15/month (1 user, 5 actions per automation), Plus at $49/month (1 user), Pro at $79/month (3 users), and Enterprise at $145/month (5 users). Klaviyo's only listed plan is Free, which includes up to 250 profiles, 500 emails/month, $5 of mobile messaging per month, and 10,000 Composer credits. Check current vendor pricing for any additional Klaviyo tiers not listed here.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free-forever plan with limits of up to 250 profiles, 500 emails/month, $5 of mobile messages per month, and 10,000 Composer credits.
Does ActiveCampaign have a free plan?
Based on the pricing data provided, ActiveCampaign's lowest tier is Starter at $15/month billed annually; no free plan is listed for ActiveCampaign.
Can I migrate from ActiveCampaign to Klaviyo or vice versa?
Migration specifics aren't detailed in the provided data. Both platforms include built-in CRM functionality (ActiveCampaign's Standard/Premium CRM and ecommerce integrations, Klaviyo's B2C CRM with Customer Hub and order tracking), so evaluate which CRM structure fits your existing customer data before switching. Check each vendor's documentation for migration tools.
Who is ActiveCampaign best suited for?
Teams that need multiple user seats and a tiered upgrade path fit ActiveCampaign, since plans scale from 1 user (Starter, Plus) to 5 users (Enterprise), with landing pages available from Plus and above and unlimited automation steps beyond the Starter tier's 5-action limit.
Who is Klaviyo best suited for?
Based on the listed Free plan, Klaviyo suits smaller teams or early-stage brands that want to test email/SMS marketing, built-in CRM features, and AI-generated subject lines without upfront cost, within the 250-profile and 500-email monthly limits.