ActiveCampaign vs AWeber: Which Email Marketing Platform Fits Your Team?
Last updated August 22, 2026
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Still deciding between ActiveCampaign and AWeber?
Both platforms cover marketing automation, landing pages, AI-assisted content, and ecommerce integrations, but they package these differently. ActiveCampaign's entry Starter plan ($15/mo) caps automations at 5 actions and excludes landing pages, so smaller teams needing landing pages or unlimited automation logic will need Plus ($49/mo) or higher, which also adds multi-user access and a built-in CRM at the Pro and Enterprise tiers. AWeber's Lite plan ($12.5/mo) includes landing pages and automations from the start, just with numeric caps (3 landing pages, 3 automations), and unlocks unlimited lists, landing pages, automations, and users at Plus ($20/mo). Teams that want CRM and ecommerce features bundled from the first tier, and are prepared to pay more as they scale, should look at ActiveCampaign. Teams wanting unlimited core features at a lower price point, without needing built-in CRM, are better served by AWeber's Plus plan.
Compare current plan pricing and feature availability directly on each vendor's site before committing, since tier-specific details like AI tool access and automation limits can change.
Feature-by-feature comparison
| Feature | ActiveCampaign | AWeber | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | ActiveCampaign offers multi-step automation on every plan, but Starter caps automations at 5 actions each; Plus and above are unlimited. AWeber caps Lite at 3 automations total, with unlimited automations on Plus and Done For You. |
| Landing page builder | 3/5 | 4/5 | ActiveCampaign only lists landing pages from the Plus plan up; its cheapest Starter plan does not include them. AWeber includes landing pages on every plan, with a 3-page limit on Lite and unlimited pages on Plus and Done For You. |
| AI content assistant | 3/5 | 4/5 | ActiveCampaign lists generative AI as a top feature but does not specify which plans include it. AWeber names specific tools (AI Subject Line Assistant, AI Writing Assistant) in its feature list, without a stated plan restriction. |
| E-commerce integrations | 4/5 | 4/5 | ActiveCampaign includes ecommerce integrations on all plans, described as 'standard' or 'premium' depending on tier. AWeber lists a dedicated ecommerce section plus named integrations with Shopify, WooCommerce, and PayPal. |
Frequently asked questions
Is ActiveCampaign or AWeber cheaper?
Based on listed monthly pricing, AWeber's entry Lite plan is $12.5/mo and its Plus plan is $20/mo (both billed at those rates), while ActiveCampaign starts at $15/mo for Starter and rises to $49/mo for Plus, $79/mo for Pro, and $145/mo for Enterprise, all billed annually. AWeber's Plus tier is the lower-cost option for unlimited automations and landing pages.
Does either platform have a free plan?
AWeber shows a 'Get AWeber Free' call-to-action in its navigation, but the provided pricing table only details a 14-day trial rather than a distinct free plan with stated limits. ActiveCampaign's pricing data does not mention a free plan at all.
Can I migrate from AWeber to ActiveCampaign, or vice versa?
The provided data does not detail any migration tools or import process between the two platforms, so check each vendor's current documentation for specifics on moving lists, automations, and landing pages.
Who is ActiveCampaign a better fit for?
Teams that want a built-in CRM alongside marketing automation and ecommerce integrations from day one, and that expect to need multiple user seats as they move to the Pro (3 users) or Enterprise (5 users) plans, are the better fit based on the listed features.
Who is AWeber a better fit for?
Teams that want landing pages and automation included even on the cheapest plan, and that prefer unlimited lists, landing pages, automations, segments, and users at a $20/mo Plus tier without needing a built-in CRM, fit AWeber's structure well.
Do both platforms support ecommerce integrations?
Yes. ActiveCampaign includes ecommerce integrations across all plans at 'standard' or 'premium' levels depending on tier, and AWeber lists a dedicated ecommerce section along with named integrations for Shopify, WooCommerce, and PayPal.