Best Email Marketing Software for Shopify Stores
Last updated August 22, 2026
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Shopify merchants need email tools that connect customer and order data to campaigns, support SMS alongside email, and scale automation as the store grows. This ranking compares seven platforms using only their published pricing tiers and documented features — free-plan limits, built-in CRM or order-tracking capability, ecommerce integrations, automation depth, and AI content tools. Store owners just starting out will weigh free-tier caps differently than those already running multi-step automations, so the order below reflects fit for typical Shopify use cases rather than a single 'best overall' answer.
Full ranking
Best for: Shopify merchants wanting order-level customer data tied directly to campaigns
Klaviyo's Free plan (up to 250 profiles, 500 emails/month, plus $5 of mobile messages/month) pairs email and SMS from day one, and its built-in 'B2C CRM' includes Customer Hub, account management, and order tracking — directly useful for a Shopify store's customer data. AI-generated subject lines via Composer credits round out the free tier.
- Built-in CRM / contact scoring
- SMS marketing
- Free forever plan
Best for: Small Shopify stores wanting a named Shopify integration at low cost
MailerLite explicitly lists Shopify (alongside Stripe and WooCommerce) among its ecommerce integrations, and its Free plan covers up to 250 subscribers and 2,500 monthly emails with 3 automations included. The Comfort plan ($12/month, or $10.80/month billed annually) raises limits to 500 subscribers and 50 automations.
- E-commerce integrations
- Free forever plan
- Marketing automation workflows
Best for: Stores wanting automation and SMS bundled without separate add-ons
Omnisend's Free plan (500 emails/month, 250 contacts) includes marketing automation on all plans, and the Pro tier ($41.30/month) adds AI-powered personalizations plus SMS starting at $0.007/SMS — a combination suited to stores running multi-channel campaigns.
- Marketing automation workflows
- SMS marketing
- AI content assistant
Best for: Merchants who want a named Shopify integration with AI copywriting included from the entry tier
Constant Contact lists Shopify by name among its roughly 300 integrations and includes ecommerce marketing features across all plans. The Lite plan starts at $20/month with an AI copy generator built into the email editor, though automation is limited to 1 template until you move to Standard.
- E-commerce integrations
- AI content assistant
- Marketing automation workflows
Best for: Growing stores ready to pay for advanced ecommerce automation features
Brevo's Professional plan ($499/month, from 150,000 emails) adds advanced ecommerce features like AI recommendations, back-in-stock alerts, and coupons, while its Free plan (300 emails/day, no credit card) works for early testing. The gap between free/Starter and the ecommerce-capable Professional tier is significant.
- E-commerce integrations
- Landing page builder
- Transactional email API
Best for: Shopify sellers already comfortable with Mailchimp's automation and A/B testing tools
Mailchimp's Standard plan ($20/month) unlocks generative AI content tools and up to 200 automation flows, but the provided data does not list a dedicated ecommerce integrations feature for the platform, making its Shopify-specific fit less documented than competitors here.
- Marketing automation workflows
- AI content assistant
- A/B testing
Best for: Agencies managing CRM, funnels, and payments across multiple client accounts rather than a single Shopify store
GoHighLevel starts at $97/month for the Starter plan with unlimited contacts and includes Payments & Invoicing integrating with Stripe, PayPal, and others, but it has no free-forever plan (only a 14-day trial) and its ecommerce feature is payments-focused rather than a direct Shopify storefront integration.
- Built-in CRM / contact scoring
- Marketing automation workflows
- Public REST API
Buying guide
For a Shopify store, start with how each platform documents ecommerce integration: MailerLite and Constant Contact both explicitly name Shopify among supported integrations, while Klaviyo's built-in CRM tracks orders and accounts even without a dedicated 'ecommerce_integrations' entry in its feature list. Next, check free-plan limits against your current list size — Klaviyo caps at 250 profiles/500 emails, Omnisend at 250 contacts/500 emails, MailerLite at 250 subscribers/2,500 emails, and Brevo at 300 emails per day with no contact cap stated. If SMS matters, compare how it's priced: Klaviyo includes $5 of mobile messages free, Omnisend's Pro tier starts SMS at $0.007 each, and Constant Contact bundles 500 SMS messages into its Premium plan. Automation depth varies sharply by tier — Mailchimp's Essentials plan caps at 4 flow steps versus 200 on Standard, and MailerLite scales from 3 automations (Free) to unlimited (Power). Finally, weigh price against features you'll actually use: Brevo's advanced ecommerce tools and Constant Contact's ecommerce marketing features only appear at their Professional and higher tiers, while GoHighLevel's $97+/month entry point suits agency-style CRM needs more than a single storefront.
Frequently asked questions
Which email marketing tools offer a free plan for Shopify stores?
Klaviyo, Omnisend, Mailchimp, Brevo, and MailerLite all offer free plans per the data. Klaviyo's free plan covers up to 250 profiles and 500 emails/month; Omnisend's covers 500 emails/month and 250 contacts; Mailchimp's applies to accounts under 250 contacts; Brevo's is free forever with 300 emails/day; MailerLite's covers up to 250 subscribers and 2,500 monthly emails. Constant Contact and GoHighLevel do not list a free-forever plan.
Who should choose Klaviyo over the other options?
Klaviyo suits Shopify merchants who want customer and order data built directly into their marketing platform — its 'B2C CRM' includes Customer Hub, account management, and order tracking, plus SMS and AI subject-line generation included even on the Free plan.
How much does email marketing software cost for a small Shopify store?
Entry costs vary: Omnisend's Standard plan runs $11.20/month, Brevo's Starter plan is $9/month for 5,000 emails, MailerLite's Comfort plan is $12/month (or $10.80/month billed annually), Mailchimp's Essentials starts at $13/month, and Constant Contact's Lite plan starts at $20/month. Klaviyo, Omnisend, Brevo, and MailerLite also have $0 free tiers.
Which platforms explicitly integrate with Shopify?
Per the provided data, MailerLite lists specific Stripe, Shopify, and WooCommerce integrations, and Constant Contact lists Shopify by name among roughly 300 total integrations. The other platforms in this comparison do not have a Shopify-specific integration explicitly documented in the given data.
Is GoHighLevel a good fit for a single Shopify store?
Based on the data, GoHighLevel is priced from $97/month (Starter) with no free-forever plan, and its ecommerce capability centers on Payments & Invoicing integrations (Stripe, PayPal, and others) rather than a Shopify-specific feature, making it better suited to agencies managing multiple sub-accounts than a single storefront.