Moosend vs HubSpot: A Detailed Comparison
Last updated August 22, 2026
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Compare Moosend and HubSpot for Your Team
HubSpot and Moosend serve different budgets and needs. HubSpot's Free tier covers up to 2 users, and Starter marketing automation begins at $20/mo, but Professional and Enterprise tiers ($890/mo and $3,600/mo respectively) add a required one-time onboarding fee and are built around a broader CRM, seat-based structure, and higher contact limits at higher tiers. This suits teams that want marketing automation tied directly into a full CRM and are prepared for enterprise-level spend as they scale. Moosend's Pro plan starts at $9/mo with a contact-based slider up to 1,000,000 contacts and includes A/B testing, automation workflows, and deliverability tools on all plans, plus a 30-day free trial with no credit card required. This fits smaller teams or budget-conscious marketers who want core email marketing and automation features without CRM-tier pricing. Moosend+ and Enterprise plans require contacting sales, so buyers needing custom add-ons like dedicated IP or SSO should request a quote directly.
Review the feature breakdown and pricing above, then check current plan details directly with each vendor before deciding.
Feature-by-feature comparison
| Feature | HubSpot | Moosend | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | HubSpot offers simple automation on Starter and omni-channel automation with unlimited actions on Professional/Enterprise. Moosend includes automation workflows on all plans, though the Free Trial is limited to 1 published workflow. |
| A/B testing | 3/5 | 4/5 | HubSpot lists A/B testing as a feature but does not clearly state which tier it starts on. Moosend includes A/B testing under Reporting & Analytics on all plans. |
| AI content assistant | 3/5 | 3/5 | HubSpot references a Content Agent and AI email template uploads (100/month) on Professional and Enterprise. Moosend mentions an 'AI Writer' available during the free trial and presumably paid plans, per its FAQ. |
| Transactional email API | 3/5 | 4/5 | HubSpot lists a marketing email single send API as a feature row without a specified tier. Moosend includes transactional emails on Pro and Enterprise, with it offered as an add-on on Moosend+. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 4/5 | HubSpot offers email health reporting with limited features on Free/Starter and more features on Professional/Enterprise. Moosend lists deliverability & strategy optimization under Support & Services for all plans. |
Frequently asked questions
How does Moosend pricing compare to HubSpot pricing?
Moosend's Pro plan starts at $9/mo with contact tiers selectable via a slider up to 1,000,000 contacts. HubSpot has a Free tier for up to 2 users, then Starter at $20/mo (1,000 marketing contacts), Professional at $890/mo (2,000 marketing contacts, plus a required one-time $3,000 onboarding fee), and Enterprise at $3,600/mo (10,000 marketing contacts, plus a required one-time $7,000 onboarding fee). Moosend+ and Enterprise plans require contacting sales for a custom quote.
Does Moosend or HubSpot offer a free plan?
HubSpot offers a Free tools tier at $0/mo for up to 2 users, no credit card required. Moosend offers a 30-day free trial (not an ongoing free plan) with unlimited email sends for up to 1,000 contacts and 2 team members, also with no credit card required.
Can I switch from HubSpot to Moosend or vice versa?
The provided data doesn't include a specific migration tool or import process for either platform. Buyers moving between the two should check with each vendor directly on data migration support, since it isn't listed in the feature or pricing details given.
Who is HubSpot best suited for?
HubSpot fits teams that want marketing automation built into a broader CRM system, with built-in lead scoring (up to 5 scores on Professional, up to 50 with AI recommendations on Enterprise) and CRM segments starting at the Professional tier. It suits organizations prepared for seat-based pricing and the one-time onboarding fees required on Professional and Enterprise plans.
Who is Moosend best suited for?
Moosend fits teams focused on email marketing and automation without needing a full CRM, since core features like A/B testing, automation workflows, landing pages, and deliverability tools are included across all its listed plans, including the entry-level Pro plan at $9/mo.
Does either platform include transactional email?
Moosend includes transactional emails on its Pro and Enterprise plans, and offers it as an add-on on Moosend+. HubSpot lists a marketing email single send API as a feature, but the specific tier it's available on is not stated in the vendor data provided.