Best Email Marketing Software for Bloggers
Last updated August 22, 2026
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Bloggers usually start with a small list, a tight budget, and a need to grow subscribers through landing pages and simple automation before eventually monetizing. This ranking compares MailerLite, Kit, Flodesk, Beehiiv, AWeber and Moosend on the facts that matter most for that scenario: whether a genuine free plan exists, how much the first paid tier costs, and whether landing pages, automation and AI writing help are included at the entry level rather than locked behind expensive upgrades. Rankings are based strictly on the pricing tiers and feature support documented for each platform.
Full ranking
Best for: Bloggers who want a large free subscriber cap before paying anything
Kit's Newsletter plan is $0/mo for up to 10,000 subscribers with no credit card required, which is the largest free-tier subscriber allowance in this comparison and ideal for a growing blog audience. It also includes unlimited landing pages & forms on every plan, including the free one, plus at least one basic Visual Automation on Newsletter.
- Free forever plan
- Landing page builder
- Marketing automation workflows
Best for: Bloggers running a newsletter-style publication who want deliverability tools from day one
The Launch plan is $0/month, free forever, for up to 2,500 subscribers, and 'Optimized deliverability' is listed as 'Yes' on all plans including Launch, which matters for bloggers relying on inbox placement. An AI Assistant is also listed as 'Yes' on all plans, giving free-tier users writing help without upgrading.
- Free forever plan
- Deliverability tools (warm-up, monitoring)
- AI content assistant
Best for: Bloggers who expect to outgrow a tiny free list and want an affordable paid step-up
MailerLite's Free plan covers up to 250 subscribers, 2,500 monthly emails, and 2 user seats at $0/month, and the visual automation builder is included on every plan (Free gets 3 automations). Stepping up to Comfort at $12/month (or $10.80/month billed annually) unlocks the AI writing assistant and 10 landing pages.
- Free forever plan
- AI content assistant
- Marketing automation workflows
Best for: Design-focused bloggers who want flat, predictable pricing as their list scales
Flodesk's Free plan is $0/mo and includes forms, landing pages, templates, segmentation, and email sending, which covers a blogger's basic needs without a subscriber cap stated. The Lite plan starts at $25/month for 1,000 subscribers and scales up to 25,000 subscribers (dropping to $19/mo annually), so costs are predictable as a list grows.
- Free forever plan
- Landing page builder
Best for: Bloggers comfortable committing to a low-cost paid plan after a short trial
Moosend doesn't offer a permanent free plan, only a 30-day Free Trial with unlimited sends for up to 1,000 contacts, so bloggers need to move to the Pro plan at $9/month fairly quickly. Once on a paid tier, the Email Newsletter Builder, AI Writer, and Marketing Automation Workflows are included, per the feature notes for the Free Trial and up.
- Drag-and-drop email builder
- AI content assistant
- Marketing automation workflows
Best for: Bloggers with a small starter budget who value detailed deliverability reporting
AWeber has no distinct free plan detailed in its pricing table, only a 14-day trial referenced by a 'Get AWeber Free' CTA, and its entry-level Lite plan is $12.50/month with landing pages capped at 3. The AI Subject Line Assistant and AI Writing Assistant are useful additions, but the lack of a real free tier and the landing page cap make it less suited to bloggers on a zero budget.
- Drag-and-drop email builder
- AI content assistant
- Deliverability tools (warm-up, monitoring)
Buying guide
For bloggers, the first thing to check is whether a genuine $0/month plan exists versus only a time-limited trial. MailerLite, Kit, Flodesk, and Beehiiv all list $0/month plans with stated subscriber caps (250, 10,000, none stated, and 2,500 respectively), while AWeber shows only a 14-day trial and Moosend offers a 30-day Free Trial rather than a lasting free tier. Second, look at landing page and automation limits on the entry tier: AWeber's Lite plan restricts landing pages to 3, and MailerLite's Free plan caps automations at 3 and landing pages at 1, whereas Kit gives unlimited landing pages & forms on every plan including Newsletter. Third, consider whether AI writing assistance matters to your workflow — MailerLite gates its AI assistant behind the Comfort plan ($12/month), while Beehiiv lists an AI Assistant as available on all plans including the free Launch tier. Finally, weigh how pricing scales with list growth: Flodesk uses flat pricing tiers up to fixed subscriber ceilings (e.g., Lite scales to 25,000 subscribers), while others price per-subscriber tier. Match these specifics to your current list size and growth plans rather than choosing on brand alone.
Frequently asked questions
Which email marketing tool is cheapest for a blogger just starting out?
Kit's Newsletter plan is $0/mo for up to 10,000 subscribers with no credit card required, making it the largest free allowance among the compared tools.
Do all these tools offer a genuine free plan?
MailerLite, Kit, Flodesk, and Beehiiv all list $0/month plans with stated limits. AWeber shows only a 14-day trial referenced via a 'Get AWeber Free' link with no distinct free plan detailed, and Moosend offers a 30-day Free Trial rather than a permanent free tier.
Which tool is best for a blogger who wants built-in AI writing help without upgrading?
Beehiiv lists its AI Assistant as 'Yes' on all plans including the free Launch tier, whereas MailerLite only unlocks its AI writing assistant starting at the Comfort plan ($12/month).
What should bloggers watch out for regarding landing page limits?
AWeber's Lite plan ($12.50/month) caps landing pages at 3, and MailerLite's Free plan allows only 1 landing page (rising to 10 on Comfort and unlimited on Power). Kit and Moosend both list landing pages on every plan without a stated cap in the data provided.
Who is Flodesk best suited for compared to the others?
Flodesk suits bloggers who want flat, predictable pricing as their list grows — its Free plan includes forms, landing pages, templates and email sending at $0/mo, and the Lite plan scales up to 25,000 subscribers for $25/month (or $19/month billed annually).