Klaviyo vs HubSpot: Feature and Pricing Comparison
Last updated August 22, 2026
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Compare Klaviyo and HubSpot Side by Side
HubSpot's free tier supports up to 2 users with no credit card required, and its paid tiers (Starter at $20/mo, Professional at $890/mo plus a $3,000 onboarding fee, Enterprise at $3,600/mo plus a $7,000 onboarding fee) add CRM lead scoring, marketing automation, and AI content tools as you move up. This structure suits teams that want a single platform combining CRM, automation, and marketing in one contract, and that can absorb higher costs and onboarding fees at scale. Klaviyo's only documented plan in this data is its free tier: up to 250 profiles, 500 emails/month, $5 of mobile messaging, and 10,000 Composer credits, with AI subject line generation and built-in reporting included even at no cost. This makes Klaviyo's free plan attractive for smaller lists or teams testing AI-assisted email and SMS before committing budget. Paid Klaviyo pricing isn't listed in the data reviewed, so buyers with larger contact volumes should confirm current rates directly with the vendor before deciding.
Review the pricing tiers, CRM capabilities, AI content tools, and deliverability features listed by each vendor to decide which platform fits your team's contact volume and budget.
Feature-by-feature comparison
| Feature | HubSpot | Klaviyo | Notes |
|---|---|---|---|
| Built-in CRM / contact scoring | 4/5 | 4/5 | HubSpot's CRM features (lead scoring, CRM segments) require Professional tier or higher ($890/mo+). Klaviyo is described as a 'B2C CRM' with Customer Hub, account management, and order tracking, with no tier restriction noted in the data. |
| AI content assistant | 3/5 | 5/5 | HubSpot's Content Agent and AI email template uploads (100/month) are tied to Professional and Enterprise tiers, not the free plan. Klaviyo includes an AI-powered subject line generator and Composer credits on its Free tier. |
| Deliverability tools (warm-up, monitoring) | 3/5 | 4/5 | HubSpot offers email health reporting, but with limited features on Free/Starter and more features unlocked on Professional/Enterprise. Klaviyo provides built-in reporting, dashboards, and engagement/click-through tracking on its Free plan. |
| Free forever plan | 4/5 | 4/5 | HubSpot's free tier supports up to 2 users with no credit card required. Klaviyo's free forever plan covers up to 250 profiles, 500 emails/month, $5 of mobile messages/month, and 10,000 Composer credits. |
Frequently asked questions
How does HubSpot pricing compare to Klaviyo?
HubSpot lists a Free tier ($0/mo, up to 2 users), Starter at $20/mo (1,000 marketing contacts), Professional at $890/mo (2,000 contacts, plus a required one-time $3,000 onboarding fee), and Enterprise at $3,600/mo (10,000 contacts, plus a required one-time $7,000 onboarding fee). Klaviyo's data here only includes its Free plan (up to 250 profiles, 500 emails/month, $5 of mobile messaging); paid Klaviyo tier pricing isn't listed, so check current pricing directly with the vendor.
Does HubSpot or Klaviyo offer a free plan?
Both do. HubSpot's Free plan supports up to 2 users with no credit card required. Klaviyo's Free plan supports up to 250 profiles, 500 emails/month, $5 of mobile messages/month, and 10,000 Composer credits.
Can I switch from Klaviyo to HubSpot, or the other way around?
The provided data doesn't detail a specific migration path or import tool between the two platforms. Both include built-in CRM functionality (HubSpot's CRM features on Professional tier and above, Klaviyo's 'B2C CRM' with Customer Hub and order tracking), which may factor into a switch, but migration mechanics aren't listed by either vendor in this dataset.
Who is HubSpot suited for versus Klaviyo?
HubSpot's tiered structure, with CRM lead scoring and omni-channel marketing automation unlocking at Professional and Enterprise levels, fits teams wanting an all-in-one CRM-plus-marketing platform and willing to pay for onboarding and higher seat/contact tiers. Klaviyo's Free plan, with AI subject line generation and reporting included at no cost, fits smaller teams or those testing email/SMS marketing with limited contact volume before scaling up.
Do either platforms include AI-assisted content creation?
HubSpot references a Content Agent and AI email template uploads (100/month), available on Professional and Enterprise tiers rather than the free plan. Klaviyo includes an AI-powered subject line generator and Composer credits as part of its Free plan.
What deliverability or reporting tools does each platform provide?
HubSpot offers email health reporting, with limited features on Free/Starter and additional features on Professional/Enterprise. Klaviyo provides built-in reporting and dashboards with engagement and click-through tracking, included on its Free plan.