Constant Contact vs HubSpot: Pricing and Feature Comparison
Last updated August 22, 2026
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Compare Constant Contact and HubSpot for your team
Constant Contact and HubSpot serve different buyers. Constant Contact's plans start at $20/month (Lite) and scale to $75/month (Standard) and $68/month (Premium), with an AI copy generator and automation templates included from the Lite tier up. This makes it a fit for small businesses that want straightforward email marketing, ecommerce integrations (including Shopify), and predictable per-contact pricing without a long onboarding process. HubSpot offers a Free tier for up to 2 users and a $20/month Starter plan with simple marketing automation, but its Professional plan jumps to $890/month plus a required $3,000 one-time onboarding fee, and Enterprise reaches $3,600/month plus a $7,000 onboarding fee. HubSpot is built for teams that need built-in CRM, lead scoring, and omni-channel automation with unlimited actions at higher tiers, and are prepared for the cost and onboarding commitment that comes with it. Choose Constant Contact for budget-conscious small business email marketing; choose HubSpot if you need CRM-integrated automation and can absorb Professional/Enterprise pricing and onboarding fees.
Review current plans, contact limits, and onboarding costs directly with each vendor before committing, since pricing and feature availability can change.
Feature-by-feature comparison
| Feature | Constant Contact | HubSpot | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 4/5 | Constant Contact: 1 template on Lite, 3 templates plus AI campaign builder on Standard, unlimited custom automations on Premium. HubSpot: simple automation on Starter, omni-channel automation with unlimited actions on Professional/Enterprise, but Professional starts at $890/month plus a $3,000 onboarding fee. |
| A/B testing | 3/5 | 3/5 | Constant Contact offers subject line testing from the Standard plan up ($75/month). HubSpot lists A/B testing as a feature, but the extracted data does not specify which tier it's available on. |
| AI content assistant | 4/5 | 3/5 | Constant Contact includes an AI copy generator in its email editor from Lite up ($20/month) plus an AI campaign builder on Standard+. HubSpot references a Content Agent and AI email template uploads (100/month) on Professional and Enterprise, which start at $890/month. |
Frequently asked questions
How does Constant Contact pricing compare to HubSpot pricing?
Constant Contact's plans are $20/month (Lite), $75/month (Standard), and $68/month (Premium), priced by contact count, plus a custom-quote Multi-Account tier for teams needing 5+ accounts. HubSpot has a $0/month Free tier for up to 2 users, a $20/month Starter plan, and then a large jump to $890/month for Professional (2,000 marketing contacts, plus a required $3,000 one-time onboarding fee) and $3,600/month for Enterprise (10,000 marketing contacts, plus a required $7,000 onboarding fee).
Does either platform have a free plan?
HubSpot offers a Free tier for up to 2 users with no credit card required. Constant Contact does not list a free plan; its lowest tier, Lite, starts at $20/month.
Can I switch from HubSpot to Constant Contact or vice versa?
The provided data does not include specific migration tools or steps for moving between the two platforms. If switching, factor in that HubSpot's Professional and Enterprise plans include one-time onboarding fees ($3,000 and $7,000 respectively), while Constant Contact's plans do not list onboarding fees.
Who is Constant Contact best suited for?
Based on the listed pricing and features, Constant Contact fits small businesses that want email marketing with AI copy assistance, automation templates, and ecommerce integrations (including Shopify, among 300 total integrations) at a lower monthly cost starting at $20/month.
Who is HubSpot best suited for?
HubSpot fits teams that need a built-in CRM with lead scoring (up to 5 scores on Professional, up to 50 with AI recommendations on Enterprise) alongside marketing automation, and that can accommodate Professional/Enterprise pricing plus required onboarding fees.
Does either platform support SMS or text marketing?
Constant Contact includes 500 SMS messages on its Premium plan and allows adding SMS to Lite or Standard starting at $10/month for 1-500 messages. The provided HubSpot data does not mention SMS marketing features.