Constant Contact vs GoHighLevel: Full Comparison
Last updated August 22, 2026
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Compare Constant Contact and GoHighLevel Side by Side
Constant Contact fits businesses focused on email marketing with contact-based pricing that starts low—Lite is $20/month—and includes ecommerce integrations like Shopify across all plans. It's a fit for single-business marketers who want AI copy assistance and automation templates without managing multiple client accounts. GoHighLevel fits agencies and teams that need sub-accounts, a built-in CRM and pipeline tool, and a website/funnel builder alongside marketing automation and SMS, all under one flat-rate plan with unlimited contacts and users starting at $97/month. If ecommerce integration breadth matters most, Constant Contact's data shows more integrations (300 total, including Shopify). If you need to run automation, CRM, and funnels for multiple clients or sub-brands from a single account, GoHighLevel's sub-account structure is the better documented fit. Budget-conscious solo marketers should start with Constant Contact; agencies managing several accounts should evaluate GoHighLevel's Starter or Unlimited tiers.
Review pricing tiers, automation depth, SMS options, AI content tools, and ecommerce integrations before you commit to either platform.
Feature-by-feature comparison
| Feature | Constant Contact | GoHighLevel | Notes |
|---|---|---|---|
| Marketing automation workflows | 4/5 | 5/5 | Constant Contact offers 1 automation template on Lite, 3 templates plus an AI campaign builder on Standard, and unlimited custom automations on Premium. GoHighLevel lists Workflow Automation as a core feature without a stated tier restriction in the data provided. |
| SMS marketing | 3/5 | 4/5 | Constant Contact includes 500 SMS messages on Premium ($68/month); Lite and Standard require an add-on starting at $10/month for 1-500 messages. GoHighLevel lists Email + SMS Marketing as a core feature, though usage-based charges apply. |
| AI content assistant | 4/5 | 4/5 | Constant Contact includes an AI copy generator in the email editor from Lite up, plus an AI campaign builder in automation on Standard+. GoHighLevel lists Content AI and Funnel AI as core features, with usage-based AI charges. |
| E-commerce integrations | 5/5 | 3/5 | Constant Contact provides ecommerce marketing features and integrations including Shopify among 300 total integrations, with the ability to host events, sell products, and take payments on all plans. GoHighLevel lists Payments & Invoicing as a core feature, integrating with Stripe, PayPal, NMI, Authorize.net, Square, Adyen, and Razorpay, but does not list dedicated ecommerce platform integrations like Shopify. |
Frequently asked questions
How does pricing compare between Constant Contact and GoHighLevel?
Constant Contact's plans are priced by contact count: Lite is $20/month, Standard is $75/month, and Premium is $68/month, with a custom-quoted Multi-Account tier for teams needing 5+ accounts. GoHighLevel uses flat pricing with unlimited contacts and users: Starter is $97/month, Unlimited is $297/month, Agency Pro is $497/month, and Enterprise is custom-quoted.
Does either platform offer a free plan?
GoHighLevel does not offer a free-forever plan; it provides only a 14-day free trial. The provided data does not list a free plan for Constant Contact, so check the vendor's current pricing page to confirm.
Is it easy to switch or migrate between Constant Contact and GoHighLevel?
The provided data does not include migration tools, data import features, or transfer support for either platform, so specifics on moving contacts, automations, or templates between the two aren't documented here. Confirm migration support directly with each vendor.
Who is Constant Contact best suited for?
Businesses that want email marketing with ecommerce integrations—including Shopify among 300 total integrations—and contact-based pricing starting at $20/month on the Lite plan, rather than flat per-account fees.
Who is GoHighLevel best suited for?
Agencies or teams needing sub-accounts, a built-in CRM and pipelines, and a website/funnel builder alongside workflow automation, with unlimited contacts and users starting at $97/month on the Starter plan.
Do both tools support SMS marketing?
Yes. Constant Contact includes 500 SMS messages on its Premium plan ($68/month) or offers an SMS add-on starting at $10/month on Lite and Standard. GoHighLevel lists Email + SMS Marketing as a core feature across its plans, with usage-based charges applying.