AWeber vs Klaviyo: Pricing and Feature Comparison
Last updated August 22, 2026
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Compare AWeber and Klaviyo for Your Email Program
AWeber fits teams that want unlimited automations, landing pages, segments, and users once they move past the entry-level Lite plan ($12.50/month), and want built-in ecommerce integrations (Shopify, WooCommerce, PayPal) plus a drag-and-drop builder and AI writing/subject line tools for $20/month on Plus. It suits senders who expect to outgrow small contact limits and want predictable flat-rate plans. Klaviyo fits smaller lists or early-stage teams that want to start at $0: its Free plan covers up to 250 profiles, 500 emails/month, $5 of mobile messaging, and 10,000 Composer credits, plus built-in CRM features like Customer Hub and order tracking. If your priority is testing email and SMS together without upfront cost, Klaviyo's free tier is the lower-risk entry point. Buyers needing clarity on Klaviyo's paid pricing for larger lists should confirm current rates directly with the vendor, since only the free tier is detailed here.
Review pricing tiers, list limits, and included features side by side before you commit to a plan.
Feature-by-feature comparison
| Feature | AWeber | Klaviyo | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 5/5 | 4/5 | AWeber lists a drag-and-drop email builder as a feature across its plans. Klaviyo's Free plan includes basic email templates and a drag-and-drop editor, described as 'basic' rather than full-featured. |
| AI content assistant | 4/5 | 4/5 | AWeber includes an AI Subject Line Assistant and AI Writing Assistant in its feature list. Klaviyo's Free plan includes an AI-powered subject line generator and 10,000 Composer credits. |
| Deliverability tools (warm-up, monitoring) | 4/5 | 4/5 | AWeber lists 'detailed deliverability reporting' as a feature. Klaviyo's Free plan includes built-in reporting/dashboards with engagement and click-through tracking. |
| Free forever plan | 2/5 | 5/5 | AWeber shows a 'Get AWeber Free' CTA in navigation, but the pricing table only describes a 14-day trial, not a distinct ongoing free plan with limits. Klaviyo has a stated forever-free plan capped at 250 profiles, 500 emails/month, and $5 of mobile messaging. |
Frequently asked questions
How does AWeber pricing compare to Klaviyo pricing?
AWeber's paid plans are Lite at $12.50/month (10x subscriber send volume, 1 list, 3 landing pages, 3 automations, 3 users, 1 segment) and Plus at $20/month (12x subscriber send volume, unlimited lists, landing pages, automations, segments, and users). A Done For You plan is also $20/month plus a setup fee. Klaviyo's only listed plan is Free (up to 250 profiles, 500 emails/month, $5 of mobile messaging, 10,000 Composer credits); no paid Klaviyo tiers or pricing are included in the available data, so check current vendor pricing for larger lists.
Does Klaviyo have a free plan?
Yes. Klaviyo offers a forever-free plan limited to 250 profiles, 500 emails per month, $5 of mobile messaging per month, and 10,000 Composer credits.
Does AWeber offer a free plan?
AWeber's navigation includes a 'Get AWeber Free' call to action, but the pricing table only details a 14-day trial rather than a distinct free plan with its own limits. There is no separate free-tier plan description provided by the vendor in this data.
Can I switch from AWeber to Klaviyo or vice versa?
Migration steps or tools for moving between AWeber and Klaviyo are not listed in the available data. Check with each vendor directly for current migration support or import options.
Who is AWeber best suited for versus Klaviyo?
AWeber suits senders who want unlimited automations, landing pages, segments, and users on a flat monthly plan (from $20/month) along with ecommerce integrations like Shopify, WooCommerce, and PayPal. Klaviyo suits smaller lists or teams wanting to start free, since its Free plan caps at 250 profiles and 500 emails/month but includes built-in CRM features (Customer Hub, order tracking) and SMS messaging credits.
Do both tools offer AI-assisted content creation?
Yes. AWeber lists an AI Subject Line Assistant and an AI Writing Assistant among its features. Klaviyo's Free plan includes an AI-powered subject line generator and 10,000 Composer credits for content generation.