AWeber vs Constant Contact: Which Email Marketing Platform Fits Your Team?
Last updated August 22, 2026
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Compare Plans and Pick the Right Fit
AWeber's Lite plan starts at $12.50/month and its Plus tier ($20/month) unlocks unlimited automations, landing pages, and segments, plus A/B testing (email and sign-up form split tests) without needing a higher tier. That makes it a reasonable fit for smaller teams or solo marketers who want automation and testing without jumping to a pricier plan, and its Done For You option adds a paid setup service for teams that want hands-on help. Constant Contact's Lite plan ($20/month) includes an AI copy generator and drag-and-drop editor from the start, and ecommerce features (selling products, taking payments, integrations including Shopify) are available across all plans. However, A/B testing and the AI campaign builder require the Standard plan ($75/month) or higher, and full custom automation needs Premium ($68/month). Teams prioritizing built-in ecommerce breadth and AI-assisted campaign building at scale may lean toward Constant Contact's higher tiers; teams wanting affordable automation and testing at a lower price point may prefer AWeber's Plus plan.
Review AWeber's and Constant Contact's plan details side by side, including pricing tiers, automation limits, and A/B testing availability, before you commit to either platform.
Feature-by-feature comparison
| Feature | AWeber | Constant Contact | Notes |
|---|---|---|---|
| Drag-and-drop email builder | 4/5 | 4/5 | Both offer a drag-and-drop email builder. AWeber lists it as a standard feature across plans. Constant Contact includes it from the Lite tier up and pairs it with an AI copy generator. |
| Marketing automation workflows | 4/5 | 3/5 | AWeber caps automations at 3 on Lite but offers unlimited automations on Plus ($20/mo). Constant Contact limits Lite to 1 automation template, adds 3 templates plus AI campaign builder on Standard ($75/mo), and unlimited custom automations only on Premium ($68/mo). |
| A/B testing | 4/5 | 3/5 | AWeber lists email split testing and sign-up form split testing as standard features. Constant Contact restricts subject line testing to the Standard plan and above, so it's unavailable on the entry-level Lite tier. |
| AI content assistant | 4/5 | 4/5 | AWeber offers an AI Subject Line Assistant and AI Writing Assistant. Constant Contact includes an AI copy generator from Lite up and an AI campaign builder for automations starting at Standard. |
| E-commerce integrations | 4/5 | 5/5 | AWeber has a dedicated Ecommerce section with Shopify, WooCommerce, and PayPal integrations. Constant Contact lists ecommerce marketing features, selling products, and taking payments across all plans, backed by roughly 300 total integrations including Shopify. |
Frequently asked questions
How much do AWeber and Constant Contact cost?
AWeber's Lite plan is $12.50/month, Plus is $20/month, and Done For You is also $20/month plus a setup fee ($599, with a $1 promo mentioned, or $79 depending on offer). Constant Contact's Lite plan is $20/month, Standard is $75/month, Premium is $68/month, and pricing for all Constant Contact plans scales with contact count. A Multi-Account plan for teams needing 5+ accounts requires a custom quote from sales.
Does AWeber or Constant Contact offer a free plan?
AWeber shows a 'Get AWeber Free' call-to-action in its navigation, but the provided pricing details only describe a 14-day trial rather than a distinct free plan with defined limits. Constant Contact's listed plans (Lite, Standard, Premium, Multi-Account) do not include a free plan in the data provided.
Can I switch from Constant Contact to AWeber, or the other way around?
The provided data does not include specifics on migration tools or import processes for either platform, so check current documentation from each vendor directly before switching.
Which platform is better for A/B testing?
AWeber includes email split testing and sign-up form split testing as a standard feature. Constant Contact only offers subject line testing starting at its Standard plan ($75/month), so it's not available on Constant Contact's entry-level Lite tier.
Who is AWeber best suited for, and who is Constant Contact best suited for?
AWeber's Plus plan ($20/month) offers unlimited automations, landing pages, segments, and users along with A/B testing, which suits teams wanting those features without paying for a higher tier. Constant Contact's ecommerce features (selling products, taking payments, integrations) are available on every plan and its AI copy generator is included from Lite, which may suit teams prioritizing ecommerce breadth or wanting AI content help from the start, though full automation and testing require its pricier Standard or Premium tiers.
Do either AWeber or Constant Contact include AI content tools?
Yes. AWeber offers an AI Subject Line Assistant and an AI Writing Assistant. Constant Contact includes an AI copy generator in its email editor starting at the Lite tier and an AI campaign builder for automations starting at the Standard tier.